History Journal #17 - Dec 20th, 2012
The Ad and The Ego
• Advertising is a system of education
• with ads comes truth and consequences
• "Can they really get inside my head?"
• Ads try to show who you are and should be
• It's about a whole set of different values
• People in America are overly exempt from Ads
• People who they are not affected by Ads are the ones wearing the Ads
• Ads become an environment
• Average American is exposed to over 1500 ads/day
• It's like breathing air, you don't notice it
• World, power and self understanding
Teaches us to be consumers, ha[iness can be bought they are instant solutions and products can fullfil our daily needs
• Indirectly & directly, they are intimately involved in our lives
• Everything is advertising
• Informing --> tool of socialization
• Less about products now, more about emotions and lifestyle
• Rests the fate of American dignity
• Goal is to make you feel unhappy so you need their product to be happy
• "Guarantees"
• Make you become what you buy
• Reverse psychology
• Needs to grasp attention
• False idols
• Mainly white women being advertised
• Ads define beauty for us
• Sex sells
• To appeal someone on levels that they are unconscious
• No one who sees a commercial will ever forget
• We are their tests dummies or mindless monkeys
• Mythology of independance
• Seeing is believing
• Images are more powerful than words
• Symbols + Images have a force of persuasion that is undeniable
• Ads are an evolvement device
• Symbols = power of social and economics
• First step towards justifying violence towards someone is to treat them less than human, turns people into objects
• "I can be anything you want me to be"
• "What do you want out of life?"
• Not about manipulation or false unconsciousness, it's about getting into their dream life
• Can physically transform you
• Consumes culture
• Ads is the most powerful influence on our society ever
• Integrated communications
• It's a loop --> Ads advertise other advertisements
• One main message is consumption
• Premeditated waste
• We waste as much as a poor country of 100 billion people
• Unfortunately, that's life.
• Advertising is a system of education
• with ads comes truth and consequences
• "Can they really get inside my head?"
• Ads try to show who you are and should be
• It's about a whole set of different values
• People in America are overly exempt from Ads
• People who they are not affected by Ads are the ones wearing the Ads
• Ads become an environment
• Average American is exposed to over 1500 ads/day
• It's like breathing air, you don't notice it
• World, power and self understanding
Teaches us to be consumers, ha[iness can be bought they are instant solutions and products can fullfil our daily needs
• Indirectly & directly, they are intimately involved in our lives
• Everything is advertising
• Informing --> tool of socialization
• Less about products now, more about emotions and lifestyle
• Rests the fate of American dignity
• Goal is to make you feel unhappy so you need their product to be happy
• "Guarantees"
• Make you become what you buy
• Reverse psychology
• Needs to grasp attention
• False idols
• Mainly white women being advertised
• Ads define beauty for us
• Sex sells
• To appeal someone on levels that they are unconscious
• No one who sees a commercial will ever forget
• We are their tests dummies or mindless monkeys
• Mythology of independance
• Seeing is believing
• Images are more powerful than words
• Symbols + Images have a force of persuasion that is undeniable
• Ads are an evolvement device
• Symbols = power of social and economics
• First step towards justifying violence towards someone is to treat them less than human, turns people into objects
• "I can be anything you want me to be"
• "What do you want out of life?"
• Not about manipulation or false unconsciousness, it's about getting into their dream life
• Can physically transform you
• Consumes culture
• Ads is the most powerful influence on our society ever
• Integrated communications
• It's a loop --> Ads advertise other advertisements
• One main message is consumption
• Premeditated waste
• We waste as much as a poor country of 100 billion people
• Unfortunately, that's life.
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