Process Paper:

The moment I read who was in my group I was excited. Everyone in my group works very well together. We understood each other and never lost our temper. The day after got out projects, Ms. Pahomov told us to write down our strengths and weaknesses and share them with the group. The strength that I shared was that I do all my work early. The other people in my group are the same way and we connected on that. We all have worked in terrible groups before. This lead us to our weakness. Most of us said that we tend to just do all of the work. Doing all the work yourself and knowing that it correct is easier than trusting others to do your work. That was something that we all had to work on. 

When we were dividing the work we tried to make it as even as possible. We eventually came to the conclusion that we were all going to do anything together and truly collaborate. This was a big step for us, individually, within doing group work. We all stepped out of our comfort zone and trusted each other. This helped us to grow as a group. 

With the actual project, we decided to make a blogger because we could track the traffic that we got on the blog. We also created a QR code. We put that QR code everywhere. Above the QR code we had the phrase “ Free Money! Scan Me! Although it is technically false advertising we got more views this way. ALso, I followed up with some of the people who viewed the blog. Our goal with this project was to change the way teenagers view homeless people and homelessness. One of the viewers on the blog told me that she had a new perspective. She doesn’t just think of homeless people as addicts but as people who don’t have the money to support themselves. Knowing that we changed the mindset of at least one person was the greatest reward.

School District Funding Process Paper - Roberto

School district underfunding is one of the main things that are holding Philadelphia back from its full potential.  I chose this topic because without adequate funding in schools, students aren’t going to be educated fully in the future, which will affect students’ success. Also, not only do the school district budget cuts affect students’ quality of education, but they also cut extracurricular activities and sports. Basically, school is the root of all life, and to cut certain aspects of it is unfair. 

Our plan was to create awareness about how school district budget cuts are going to affect students in the future, but in a way that will urge people to act against it. We came up with a couple ideas for a few components that we could use and then split them up. One of the components was to make a PSA and I chose that because I had a whole bunch of ideas that could’ve been easily implemented into one.  The one I chose was derived from belief I found on the Internet that really had me worried for the future; school being a burden to people. By that I came up with the idea of having a PSA showing how school is really going to suck in the future without sports, extracurricular activities, still using outdated technology, having bigger classrooms, possibly having robots for teachers, and etc.

My perceived challenges in the beginning were getting the PSA seen, as well as making the PSA effective instead of cheesy. I know my current PSA might sound cheesy now, but there’s factual information in there, and could really do the job of spreading the awareness because I don’t think parents remember all that well about how school was, or how it is currently for this generation, but it will give them a good perspective of how bad it could get.  So in a way, it’s a success. However, another challenge came up through the process of everything, my group started at a slow start, which brought us behind so I had to pick up the weight before it got really bad. 

Benchmark Reflection

  1. How does this project relate to the real world? This project relates to the real world in many ways. For one, if you need to paint your walls, or hang wallpaper up, you need to know the height of your wall. You could use the mirror method or one of the other methods to help you. Also, maybe in your career later in life you will need to find the height of objects that are too big to measure by hand.
  2. What was the most exciting portion of this project and why? What was the least exciting portion of this project and why? The most exciting portion of this project was getting it turned in! This project was the most stressful benchmark I've ever had. Other than that, I liked drawing and coloring the blueprint and making it my own. The least exciting portion to this project was the stress of working in a group you didn't choose to work with. I've never worked with these people before so it was hard for me to get stuff done with them. Other than that, I guess going outside and getting the measurements wasn't very exciting. It was freezing.
  3. What did you learn from completing this project? I learned that you have to be patient with your group mates. Also, its every man for himself in this type of situation. When in a group project, but doing individual parts, you have to focus on getting your own work done. I also learned that using your eyes to estimate is crucial in architecture. Since there was no way to actually measure by hand the height of my building myself, I had to take all the measurements I had and guess which one was right based on what it looked like.
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Benchmark Reflection.

 How does this project relate to the real world?

 - This project relates to the world in many ways, Architects measure buildings everyday in blueprints so that it can be brought to life, we had to find the height and vertical of every building, scale it to a paper size so that we can make our own block of a part of center city. 

What was the most exciting portion of this project and why? What was the least exciting portion to this project and why?

 - The most exciting part of this project for me was going outside to actually get to measure our own buildings, rather than sit in a class room all day and do math, I felt like this project was more hands on than other benchmarks, the least exciting part of this project to me was finding the measurements in any other method other than the mirror method, why? because this didn't excite me as much as going outside.

What did you learn from completing this project?

- I learned that it is difficult to find the measurements of a building, learned more how Architects sometimes find these measurements during different methods, I learned how to solve a proportion to finding the X for a building. 
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Sroland process paper

This project was a project that I really enjoyed. I enjoy this project because it was very self assessing.  This project caused us to make deadlines for ourselves and to make sure that we got the project done without being told and reminded all of the time. In the beginning the project process my group had many different ideas about how we wanted to present our campaign. One of our first ideas was to go to other schools and present to some of the teens about teen violence. We really thought that we had a solid idea and plan on what we wanted to do. Then we faced the question of how the student would feel being preached to by other teenagers. We noticed that teen already don't not respond well to adults telling them that something is wrong and that they shouldn't do it so we realized that our campaign would not get a good amount of responses with that idea.

  Once we realized that we wanted to make our campaign something that teens would want to mimic we decided to make our campaign something catchy and rememberable. Since our target audience were teenagers we looked for the things and places that teens get most of their inspiration from. Our result was the internet, we realized that most of the new teen related trends had been developed through social networks like Youtube and Facebook. With this result we decided to make a video that came of as encouraging to stop violence. 

After we developed our plan we created a video that looked cool and also was attention grabbing to teens. We prevented the approach of of coming off as if we were preaching to the teens by including other teens in the video just speaking about situations they thought were not acceptable to use violence in. Once we had a video that people thought was good we decided that it was time to put our campaign to test. We promoted our campaign throughout the school and on social networks. We received lots of feed back and some teens even pledged not to endure in violence for reasons other than self defense.This positive feed back showed us that our campaign was effective and that it made a change maybe big or small but it still made a change. This project was a very eye opening project. 

Benchmark Reflection

This project relates to the real world because many contractors and builders can use triangle similarity methods to find the information they need about buildings and objects.  Using the mirror or stick method is probably easier than trying to measure the whole height of a building with a measuring tool.  Workers like this can also find various dimensions of different parts of a building, such as the windows and doors.  Another way this project relates to the real world is that we came up with real suggestions for the neighborhood association, and also submitted information to Google Maps, which tons of people look at every day.
The most exciting portion of this project was going outside to measure our buildings.  One thing that made it a little fun was getting to leave school.  Another thing that made it interesting was that we were interacting with the neighborhood around our school in a way that we probably won’t ever again.  Through measuring our buildings, we found out how easy it is to find out information about almost any building you want.  The least exciting portion of this project was probably having to draw our block and explain one of the methods.  This was less exciting because we had already found all our information, but putting it down in a drawing could be very tedious and difficult.  Explaining the method wasn’t exciting because we had been talking about the methods for a while already. 
From completing this project, I learned a few things.  First, I learned that triangle similarity can be used in many contexts, for many reasons.  Second, I learned about how to use Google Maps in a new way, that benefits others.  Third, I learned how easy it is to find the heights of buildings, using a couple of pretty simple methods.  I also got to think about new ways to change the neighborhood, and through my research I learned that there’s a lot more to wood fencing than you think!  Overall, I think the project was a good learning experience, both about interacting with your neighborhood and about interacting with the outside world in new ways. 
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Position Paper: High school Dropouts

What my group did was we made signs that give detail on dropping out and we also made interactive signs that you can pull a slip off of like one of thought guitar lesson flyers with the number on the little tab, we made QR codes on our flyers that lead us to our website. We placed these flyers all over the school in places that we assumed that people would look and we also got pictures of people reading our signs. The website has great detail on high school drop outs and reasons not to drop out with out, the website is nicely designed i believe but that is just my opinion, everything on the site is convenient and everything is where it's suppose to be, and all the links go to the right places.



Another thing we have is the survey, the survey asked important questions. asking if you know some one who dropped out or if you did drop out what grade where you in. the survey I believe made a big impact because i sent it to every one in my gmail list and I posted a link on Facebook, twitter, and I made sure people saw it. I also posted a link to the website on those sites i've just mentioned. The survey was well organized, there wasn't any spelling errors, the design wasn't too bland or too popping, it was a standard design nothing too spacial about it.



The slogan is what i made i made a couple of them than i picked the one i liked the best witch is "If you drop out of school, you're dropping of your future" I like this one because it's inspirational and i thought it was more thought out than the others, and it makes sense. The quote is in one of the interactive flyers at the top of the page, in a nice font that is big and noticeable at the top of the page, so it catches your eyes. it's long and short i have to say it looks kind of skinny but besides that, it looks good, there are no misspellings on any of the flyers, and there isn't any spacing errors either. 



What I learned during this project is that most of the people who drop out of high school, usually are 9th graders, I don't know what it might be because of a big change, meeting new people harder work, it all depends on the person. and not a lot of people drop out there senior year it's the most early and the least late.

Process Paper: Matthew Marshall

Originally I was afraid that my group wouldn’t work well together and therefore wouldn’t get done. I was surprised to see that in most classes most of my group was actually working. I took point on the website and had Markietra take point on the posters. 

The website, while good in theory, wasn’t successful. As of now we only have 8 viewers. I don’t understand why though. We have put posters up at SEPTA stops and a few in the school. People just aren’t interested in this site. The process went well. Everything was done on time and to completion. I was the main one who came up with ways to actually change SEPTA. I didn’t really get help from my group. That part of the site is what the message really is.

We started wanting to do a PSA but there was no way to count how many people saw it or if people reacted to it, so that failed. The website was the only way we saw to get a number for the people who saw it. The website came out looking nice but again didn’t get many viewers.

Overall I think that with some more time the website will accumulate views. I hope that eventually it will become guidelines for people on SEPTA. The fact is people just don’t care. When SEPTA becomes bad enough people will find the website and will start to follow the rules.

Process Paper, Willie Willson

Throughout this project, my group and I have been thrown about by our own sense of creativity and naive decision making skills.  We started out this project with a completely different target audience than we ended up with, and our individual pieces have grown beyond what we could have hoped for them.  When we started, we intended to market our idea of having teen friendly places to business owners and others like them, but as we went, we realized how hopeless that truly was.  We came to the conclusion that those business owners probably didn’t care enough to even look at our advertisements, so we shifted our lens of focus.  We decided to target the teens that this movement would affect the most, and changed our approach.  Originally, we were trying to get the business owners to change their entire way of business, now we’re more focused on bringing the focus to the business’ that already do this.  This allows us to cast a broader net and pull in a larger audience for our movement.

My component of our campaign was to make video advertisements that would help pull attention to our website, which Lexi was in charge of.  I tried to make the ad’s short and entertaining, while still getting the point of our campaign across.  I managed to do this by using a catch phrase, “maybe you should get out more”, and making sure to advertise our website with every video.  This strategy worked well with the posters that Gabby made, because together they targeted a large audience of teens that will undoubtedly, at some point, get bored.

This project let my group delve into our inner creativeness, and maximize the effectiveness of our advertisements.  We made sure our posters and videos were entertaining and kept the attention of our audiences, which will ensure that people will inevitably flock towards our campaign.  This surety comes from knowing that we chose the most effective market in which to advertise our website, as well as knowing that we got our message across in an effective way and a clear manner.

Process Paper Healthcare

This process was quite challenging. I was happy to find that I received my first choice, however I did not realize how hard that task at hand was. With healthcare as our topic I thought it would be simple enough that we just write a few facts about healthcare, explain why  everyone needs healthcare. When our group came to the conclusion that we needed to have a focus target we were in a bit of a pinch. We felt sure, we can target the healthcare CEO's but we then thought why would these people care remotely about the problem. We can already assume that these people recognize the issue at hand but don't really care. They were taken off our hit list.

 We thought about the idea of talking to the american citizen but we figure that they already knew about the situation or are involved so focussing on them wouldn't work. We really struggled with this because we didn't know who was a logical target. We then decided to focus on the bosses of smaller jobs who don't receive benefits. We chose this because we figured these jobs weren't so high up that we couldn't be able to reach them and we felt that even the little jobs deserve benefits also.

 Aside from that challenging task another issue was trying to find a decent hook. We wanted something catchy so it wouldn't be a boring campaign just explaining what many people know. We decided to create and QR code and place it on a bandaid then place these bandaids all over philadelphia. These QR codes would take the reader to our website and we encoded a count tool to witness how many people viewed our website. We first thought the QR code wouldn't be as effective because when it comes down to it you don't see many people going out of there day to scan a piece of paper.

 I tried to make the website look somewhat attractive so that if people did visit it they would have something to look at but to add the the visual I thought of making a video to promote our campaign..

Benchmark Reflection

How does this project relate to the real world?

- This project relates to the real world because you are measuring buildings in the city and putting the height in to google map maker, and that helps people get more accurate heights.

What was the most exciting portion of this project and why? What was the least
exciting portion to this project and why?

- The most exciting portion of this project was getting to go outside because we don't ever do that in this class. The least exciting portion of this project was drawing the buildings because getting the scale could've been wrong.

What did you learn from completing this project? 

-I learned the building heights around my school and I learned how to use the mirror method better.

Process Paper: Septa

My group members, Matthew Marshall, April Woodburn, and Aidan Rios, and I made a campaign for SEPTA. Everyone had at least one bad experience on SEPTA, and we wanted to change that. Our goal was to make people understand that SEPTA could be a much more safe and a more peaceful ride if everyone would be considerate towards each other. To send out our message, we decided to make a website and promote it by making posters and posting them around SEPTA stops. Matthew and April worked on the website, and Aidan and I worked on the posters and promoting our website and campaign.

I made one of the posters for my group. I thought that it was hard to do because I wanted to find pictures that people could relate to, but also make it a little humorous. I found a picture of people pushing each other to get on the bus. It was a picture many people could relate to so I went with that one. I also wanted a good slogan to catch peoples attention. I always see the sign on the SEPTA that says please no eating, drinking or smoking. Underneath those words were it’s common courtesy and It’s the law. I copied that for my poster because everyone knows that sign. Matthew and April made a QR code for me to put on the poster, so that people can use their phones to get to our website.

After finishing my poster I printed them and posted them onto every SEPTA stop that I could . I gave some to my aunt because she works at King of Prussia. She posted the posters near the bus stop. I thought that would be a very good place for them to be because King of Prussia is very popular, and many people catch the bus to get there.

The most struggling part was getting people to view our website. I posted the posters around, but the next day it was raining. I think that many of the posters were ruined and that messed up how many views we could have gotten on our website. 

Process Paper: School district Closing

My group’s topic was about the Philadelphia School District closing down Philadelphia public schools in order to save money. When we were given our topic we had to decide what audience we wanted to target, so we decided to target students since they were mainly the people being affected by the school closings. Once we had our audience that we were targeting we then had to choose how we wanted to get the word out and aware people of what was going on. As a group we split up what was going to be done, Tamatha was making a YouTube video, Jamekea was making a FaceBook page, Roger and I made a website. 

As a group we wanted to show students what the purpose of our campaign was about and how it was going to be established. Each day in class we set out goals about what was going to be needed by the end of the day. On Monday March 18, 2013, we wanted our campaign’s project to be done so we made sure that the YouTube video was done, the FaceBook page was made, and the website had all of the information needed for the audience to understand what we were trying to establish and help them understand.

On our website’s front page we wanted the audience to know what we were proposing in our campaign, the problem that was occurring, and what our campaign was about. We then wanted to give the audience information about what the main reason was that the school district was closing down schools. We showed our gallery of of video from news channels where they talked about what was going on in the Philadelphia School District and how students, teachers, and parents felt about the change that was occurring. Last but not least we represented our sources of our information that was provided. As  a group we worked hard to establish information and how we were going to get the word out about our campaign to students, this way they’ll be aware of what ways they can help save their school from being such down such as fundraising, parents helping out, and much more.

School District Closing - Process Paper

For the most part, I really liked this project because it was fun and I had a lot of wiggle room. I was allowed to promote and spread my word, something I never got to do before. I always wanted to show the world what I care about in life. What I think is important and I got the chance to do that with this project. I got the chance to promote my own work, something that I helped put together and that was great.

But I’m not going to make it seem as though it was a easy thing to do. There was days that I stressed out about whether people would like our page, videos and view our website. I was worried that my friends would ignore it because they thought it was spam or that I was being weird. I guess I’m always that one person who worries about what other people have to say about me. By me stressing out about that, I started to feel as though I was bringing my group down because I didn’t have any faith.

If I would have been more supportive and had positive thoughts, I might could’ve been able to promote our stuff even more. Another thing I did was set our campaign on a pedestal and when we failed to reach, I felt bad. My expectations were way too high and I didn’t realize that until we got results. But the results are still good whether we reached my expectations or not.

Overall, I managed to get our campaign out there to people who I know will help promote it. And by me doing that, it raised my spirits as well as my group mates. Now I know what that big numbers and views doesn’t happen over night. And that it takes more than two weeks to get a campaign well known. But this was a great project because it taught me patience is key and not to get big headed with things. We all was able to set goals and reach them. And I think we as a group did a spectacular good with our campaign.

Obesity in Philadelphia Process Paper

This project has had many ups and downs which created a lot of difficulty. Some parts of the project went very smoothly and turned out great. Other parts took a lot of time and we wound up scrapping it anyway. 

One big difficulty that we had, was to find an audience that would be reached by the different things that we made. We started thinking and we believe that the number one audience that we could reach would be the parents of the children. This is because they are the people who are ultimately responsible for the health of their child, and they are the ones to blame if their child is obese. 

Another problem that we ran into was with the website. We originally created a google site. This would have worked well since multiple people can edit it at the same time without creating any issues, but we came to the conclusion that it looked dull and would not grab anyone’s attention like we wanted. We decided to change to a wix.com site. This looks really nice and works very smoothly. The drawback to this however is that only one person can edit the website at a time. This slowed down the production of the website, but in the end made it look better.

Among these issue with the web site we ran into a problem with our “live demonstration” that were planning on doing. We had originally decided to do it as a group, but as time went on, we figured that no one actually had 3 or 4 hours to spend on a week day when we are all already in center city, to stand around and hand out flyers. We all had to be home by a certain time and we couldn’t come to a consensus on a time that could work for everyone. This eventually led to us scrapping the entire idea and just to focus on the website and the other aspects of the project. 

Throughout the entire project, many things have gone wrong and been very difficult. Overall after all that, I think that we created a very good project that we can be proud of. Especially if it is successful and gets to some people. 

Obesity Process Paper.



  This project wasn’t hard, but instead complex, we had one topic and each group member had to figure out what they’ll do that’s different and affective. At first I wanted to make a poster with different things and words that represented obesity. I then procrastinated for a couple days thinking that making poster wouldn’t be something that would actually inform people. Putting a bunch of words on a poster and paragraphs would be something that no one would stand there and read.  I began to think about what would be something that was flashy but at the same time informed people. I ended up wanting to create a website, that informed people about the beginning stages of obesity. I didn’t start on the website right away, because I didn’t know exactly what I would write about that would catch people attention and at the same time not make the ones who are reading bored after the first sentence. After about a day I thought that maybe just having bullet points about the  different topics that have to deal with obesity would be something informative but short.

 The different topics I focused on that deals with obesity was. who is the factor, who or what is setting the child up for obesity, which are the parents. The parents are the ones that set their children up for obesity because of their eating habits.  topics that I focused on was how to prevent obesity and set  good example for children in order for the children to begin to eat healthy, and become comfortable and use to healthy foods. Children have grown into preteens and teenagers who are obese, and recently there has been different things that has been promoting how to stay fit. I incorporate how the show “The Biggest Loser” has began to have teenagers/preteens who are obese and show them the ways to become fit and stay that way, it’s somewhat of a mini biggest loser but for kids. It wasn’t just the child's fault, but instead the household, that when children grow up they become fond of fattening foods, that they don’t really notice how bad it is for them until they get a reality check. I’ve noticed that children have no choice but eat what their parents feed them but once they become older they have the choice to eat healthy or to continue and eat unhealthy. After a while it’s in the persons hand whether to eat healthy or become so use to eating unhealthy that he/she just doesn’t have the time or the energy to do what they can to prevent their obesity to go any further. Other

    The challenges during this project was that I didn’t have an idea that was final until a couple days later. Other challenges that I faced was that I wanted the website to look full and not so empty, I wanted to have tons of information that gave people insight on the stages of obesity. A couple of other challenges I faced was figuring out clever things that I could incorporate in the website, I didn’t want something that was just scratching the surface about obesity but instead things that explain to the ones who are reading that their is a bright side to obesity. My challenge was finishing the website on time, yes...I procrastinated a bit in the beginning of the project, about a week before it was due I knew what I was doing and wasn’t in a total rush to finish it, until a couple of days before it was due, I began to feel pressure to hurry and finish it. Throughout this project I’ve learned to put myself in the person’s position who’s looking at my project, if I saw a page full of facts and opinions “would I really want to read it?” or would I want to read something that’s simple but interesting?.  I’m a regular teenager who doesn’t want to read something way too long and boring, but instead something that had a bunch of bullet point facts about obesity and the different stages and things that’s within that topic.


Process Paper - Homelessness

We all started with a few silent cheers, we all knew how we worked, we all knew that we worked hard, and we all knew that we would be abel to work well with each other.  Our project was focused around the problem of homelessness in Philadelphia, not for any particular age group just in general.  After we had gotten our weaknesses out in the open, and all tried to come up with ways that we could try and keep them from happening, the most successful of which was doing a large amount of the work in class where we could all support each other and keep our selves on track, we started brainstorming ways that we could tell the public about our problem.  

The components that we decided to use were a blog/website, a QR code to get people to that website and some announcements on twitter by Drue.  Of all the components I think that obviously the blog is the most informational but of the other two which were used for getting people to go to the blog the QR code was the most successful, although slightly less so than I had expected.  I thought that it might be able to get us a slow, but steady, stream of people maybe like 10 a day but instead it got somewhere around 60-80 people the first day or two and then almost no one.  I think this was caused by the advertisement of the QR code, we had put in big letters, “FREE MONE, SCAN ME”, then at the bottom, it said “Not really free money but thanks for view our website”, once people started to find out that it wasn’t really what it claimed to be I don’t think it drew in as many people as it could have.  We all contributed to the blog, especially Owen and I we put a lot of the posts on to there along with Dejah.  We posted a lot of the information that we had found on our previous project because we already had the information.  

We ended up with about 253 views to the blog by the end of the recording time although a couple were from when we were testing the QR codes and making sure that it worked. Overall we did pretty well with the project I think, we met all of our deadlines, and we did our best that we could do for advertising with a budget of absolutely zero money.  

Obesity in Philadelphia (Vannary, Ethan, Aaron, Ayoola, and Teige)

For my part of the project, I designed a brochure. The brochure were designed to reach out to the public, specifically the children’s parents and many other adults about childhood obesity. I demonstrated the brochure in a creative and informative key factors of obesity. The brochure advertises ways that can risk the chance of children’s becoming obesity in their early age and resources that can inform the public (parents and adults) to take part in their children’s and/or kids to live in a better and healthier lifestyles. I included a short general background information about childhood obesity, the causes of obesity, prevention tips, treatment/solutions, and a public program in Philadelphia that children’s can get involved to stay active and learn about nutrition values. The effectiveness of this will be determined by the amount of people; teachers and students who catches the attention by the brochure in the hallways. More importantly, since Ms. Martin is now teaching her health classes about fitness and nutritions, I decided to reach out to her and ask if she can share the brochure to her students.


Overall, the process of this project went very well. Every person in the group knew their roles and what they needed to do in order to complete the project. Ethan came up with the idea of creating a tee-shirt with a candy bar in the front side of the shirt that says "Obesity" and along with the nutrition fact label on the back of the shirt. Aaron decided to produced his own song about obesity, and his part in the process was surprisingly impressive to me. Ayoola and Teige were the only ones who I was worried about the most. They switches their idea about the website many times and I was worried that it wouldn’t be completed on time. Eventually they did finished. Overall, the process of the project was very good and well done. My strength and weaknesses has reached upon my weariness. My weaknesses about group projects were communications. Although we had some lack of communication, everyone did what they were supposed to do.

Process paper on College drop out rates

My experience with this project was ok because when we tried to first take about the project my group didn’t know what we were going to do. Then we looked at regular campaigns and we tried to find components that helped contribute to their campaign. Me and my group decided to do a PSA because most campaigns have a PSA that explains what their mission is and what affects or outcomes can come out of their campaign. Our PSA showed two different outcomes of two people who went to college. We showed how someone who stays in college will succeed in the long wrong and we visualized the outcome for the student who dropped out of college.

 Twitter is well know for twitting thoughts, so we decided to make a twitter page to inspire people to stay in college. All of our tweets are inspirational and were motivating to keep college students from dropping out. Last time we check our twitter page for this campaign we had seventeen followers which was good because that meant people were listening to what we had to say or enjoyed the facts that we posted up on our twitter page. 

For our two other components we wanted to make it visual so we made a poster and a flyer. I was in charger of making the flyer. I wanted to make a flyer that was factual and was appealing in the eyes of others. I also wanted to promote my groups twitter page by posting the link at the bottom of the posted. A challenge that I came across when handing out the flyers at Drexel campus was that most college students weren’t interested in taking the flyer. Probably because they had stuff to do or maybe because when we handed the flyers out most people were just trying to get to class or get lunch. The flyer component didn’t really get across to the college students. 








Rosemary Flite

Teen Drug Abuse 

Creating this add campaign as our benchmark was a really interesting experience. This was something that I never have imagined doing so when it was assigned to us, I wasn’t really sure what we were supposed to do. It was hard for me to get the whole idea of what this project was going to be through my head, so me and my group members just decided to try to dive right into it.

We did well with getting our message across. Although our website only had a small amount of views I feel like we were successful because we worked well together. We intended to create posters, which we did but then we added a QR code that sent people to our website. This was the main way that we got our message out to the public. I believe it was a very useful way to do so because at any point theres about 500 people in SLA at a time, the majority of them having smartphones so if our poster interested someone they could scan our code to get more information on our campaign.

We also added another part to our campaign that we did not originally think of. I asked a handful of people for a statement about how teenage drug abuse has impacted their relationships with others. That is my favorite part of our entire project because I feel like it is a really creative idea to show experiences that people in Philadelphia have had with teenage drug abuse since we could not find statistics on just Philadelphia.

The biggest challenge we came across was the PSA that we created. When we were filming it we believed that it was a brilliant idea! When Jermel started to edit it he started to notice that the length was not what we expected. We wanted it to be one minute at the most but by the time editing was done it was three. This started to cause some anxiety with us. We started to think about how it may be too long for people’s attention span or that theres too much dialog. We ended up trying to take out some parts of the video that were not important to our campaign to get a quality video. 

Process Paper

It all began with a mini project that Ms. Pahomov assigned to the class. We were split up into groups of 2 and given the choice to chose a topic to touch on about problems in Philadelphia. After every group presented their project, we voted on the top problems and then each of us were give a topic that we liked the most. The people that chose the same topic, were in the same group and within the group our job was to create a campaign to spread awareness.My group chose the topic of high school dropouts, and our campaign was to spread awareness that the dropout rate in high and increasing as we know. Also that staying in school benefits your future.


My group first decide on the audience we wanted to target which was teenagers because those are the people high schools consists of. We all decided on components that we should use that will get our message out, a website, a survey, youtube video, flyers , QR codes, and a catchy slogan. I worked on the website which at first seemed easy but I began to put ti together  I had to think of things to actually post to the page. I started to post things like “Our mission” and pictures but the blog still seemed empty so I decided to post quotes that students wrote from the form that I created. I had to also make the blog creative and by that I mean the our all design of it. Making the blog eye catching was very important to me because that is what grabs peoples attention and makes them want to actually read it and learn more. As the blog started to come together we got views everyday, and even exceeded our goal, which made my part successful

The survey/form was also my idea but I don’t think that was success at all. My goal was to get at least 100 responses but instead we only got 26. I posted the link on social networks and even asked my group members to send the link out. But it winded up not being as effective as I planned. 


I  had the idea of creating QR codes for the flyers so that it would be easier for people to get to the website and the form. The codes were placed on the flyers and put around school. I don’t think the QR codes were that successful because I didn’t see people scanning them with their phone. Maybe if the flyers with the codes were placed outside of school, people would had scanned them, making this component more successful.


Overall I enjoyed this project and had fun with it. I just think if other in my group had worked harder and had things done on the deadline we assigned, the campaign could have been more successful. 

Process paper: Teen Drug Abuse

The process of this producing this project wasn't really a challenge. The project was fairly easy. Now I know we had control over how hard or easy we could have made the project but with all the thing we had done, I thought it would have already seem that way. Teen drug abuse is a large topic that we had to narrow down a lot. We had a large amount of trial and errors. We was going to do a Facebook but that failed then we was going to change our video then that got mixed up. But after all of the mixed up work we came together at the end and had a pretty good final project. 

My part of the project was the video. I wrote the script and Nicholas wrote some of it too. But the video was my own vision. I was the director, one of the actor’s, and I edited the video. Our first script was a fail. The idea’s was mixed up and confusing. I ended up to make up a scene one the spot. Without a script just a idea. It ended up to come out pretty good but still it could have been better. After making the video we was going to delete all of it, then change it completely but rose told us “No”. I ended up to like the video a lot. It could have still be better but for how we did it, it came out pretty good. This was my part in the project. I was the script writer, the director, actor, and editor. My team did just as much work so i have no complaints. Very fun and well done project.

Process Paper

At first I didn’t know if I wanted to vote for this topic again since I already did a mini project on it, but then I thought to my self that I still like this topic and with the benchmark I knew I can improve on how I can represent this topic and how I can actually make people aware of this problem. After knowing a lot of your friends and family that dropped out of high school, it makes me want to show people that this situation is just as serious as a disease.

 

As me and my group sat down and discussed on the components that should be apart of out campaign, the number one thing that was on our minds were “Who would want to look at this”. We needed to target teenagers and since we are teenagers we knew how to do that. Everything we put out was for teenagers to be aware because the highest dropout rates are mostly from 9th graders.

 

We choose to do a couple components to really get people to pay attention. We choose to do a PSA, questionnaire, create flyers, websites, QR codes, and a slogan. I was in charge of doing the flyers. In the beginning when Ms. Pahomov made us do the activity to show our weakness and strength, I got to be in my strength, which was designing. I thought to myself that this was going to be easy but after two flyers I got stuck. I tried to make flyers that we see on social media because most of those happen to catch people’s eyes. But as I was creating them I noticed that, what is in the big words are what makes people want to read them. I created these flyers based of being information and to represent what we want people to see. We want teenagers to know that the four years in high school are worth it and that they are almost finish after being in school for eight years.

 

            Designing the flyers was fun because I got to utilize my strength in this project but once I was done, the next step into creating flyers was to actually catch people in the act of looking at it. One of my flyers I had cut slips of papers that people can detach off of the flyers if they support our campaign. Majorities of the flyer are basically ripped up because a lot of people ripped of the slips and some are still alive with a couple of slips ripped out. We had a lot more people that supported our campaign then people who didn’t. In side the boys bathroom I had posted a flyer on the back wall but then the next couple of days it ended up in the urinal. I still count that as supporting our campaign because they had the choice to rip it off the wall and throw it away but instead they stuck it in a place where a lot of guys go.



 The first day my group had posted the flyers we had a lot of people reading it and ripping of the slips so that was the perfect time for us to actually document that people are reading what we put out. To document this we took pictures of the ripped paper and just someone standing in front of the flyers actually reading it. Of course we were happy because not everyone will read flyers that are posted around the school unless it concerns them. For them to read our flyers was a success in our campaign because now we know that there are people with the same mindset as us and know that high school dropouts are a problem.

 

Children of Philly (School Budget Cuts): Poster Designing

For my part of the project, I designed the posters. The posters were a idea we came up with as a way to let people know about the campaign and spread the word. I knew that the posters would need to catch, as well as hold, people’s attention. For the posters, my goal was not to give people information, but to direct them to it. I only wanted to make people interested enough to bring them to the website via the QR code that I would put on the posters. For these reasons, I decided to make the posters rather simple and plain, along with very little text. I wanted to make three to four posters using photoshop. I ended up making three simple posters that were very different from each other. 

I spent a lot of time planning out exactly which photos to use, the colors in each, the placement of the words, and the font. I ended up using the same font for each poster, connecting them in some way. I made each one very simple, using only one photo, and very little text. The hardest part was probably putting on the text. This is because I had to decide how big I wanted it to be, and where to put/fit it on the poster. The other challenge was getting the coloring how I wanted it on the robot poster. I wanted the posters to each be minimalistic, so I looked up a photoshop minimal poster tutorial. I followed this for the poster, but it was still challenging. 

Overall, I am happy with how the posters turned out to be.  To make them effective and to put them in action, I hung them up in different places around the school. Because each one had a QR code leading to our website, I wanted to hang them up in places where people go the most often. That way more people will see the poster, and are more likely to scan it. I put them in the stairwell, as well as on some of the most popular walls, and most used doors. I tried to put about one of each poster design on each floor. While hanging them up, I had a few teachers comment on them and tell me that it catches their eye, and some even asked me more about the project and campaign. Mr. Lehman also retweeted one of the posters on twitter, which helped to get the word out. These were some of the ways that I knew the posters were effective.