For my capstone, I’m using my makeup account to show how you can grow on social media and how you can gain positive profit from such accounts. My makeup account first started on Instagram and it expanded to different places like Twitter and Tik Tok. I was able to achieve some of the goals that I wanted with my accounts which were to have them grow, get noticed by a makeup brand, and finally work with a brand and have a paid partnership. I grew my Instragam to over 1,00 followers, my Twitter to over 3,000 followers and my biggest following is on Tik Tok with 18,000 followers. With my different accounts, I was able to get noticed by a makeup company called Anastasia Beverly Hills. They saw my work with my accounts and wanted to support me so they sent free makeup from their company for almost a year. Later on, I was able to work with another brand called Drench Cosmetics and they offered me a paid partnership of $100 to promote one of their products. I wanted to do this project because I wanted to see how one could grow on social media and the positive aspects of it. I also wanted to show off my makeup online. I thought starting accounts on different platforms would maximize my chances of doing these things for my capstone.