Jun-Jie Zou Capstone

​For my capstone, I designed a business plan to launch a business of my own. I created a clothing brand that carries the idea of enlightenment through our graphic designs printed on essential apparel. This brand is called Yumen. Yumen means "depressed" in Chinese. I was diagnosed with bipolar depression when I was younger; I was able to build my endurance to minimize the effect of that mental and emotional disease. With that, I wanted to create a movement that represent the growth that many other victims and I.

The Yumen team consist of a business manager, creative director, and social media manager. I take on the role as the business manager for the brand. With that, my process was very well unique compared to the other roles. I had to create the execution plan behind how everything is going to get done. In addition, all transactions, communications, relationship-build, clientele, etc. is under my list of responsibilities.

What I learned was the steps to innovating a business. More importantly, I learned the skills of an entrepreneur. There were many problems and issues that went on during the process of creating this, but I learned that it is important to build a self-driving mentality to motivate yourself to continue working at the business or product.

Yumen Website Link