Marina Pyfrom Q1 BM Reflection

Well we all answered the journal question and as a group we each shared our ideas. Then talked about each idea and then all came to an agreement on which one would our benchmark. Collectively we chose Combining National Popular Vote and Instant Runoff as our focus topic. 

If we all as humans come together, positive change will happen. All age groups can benefit from one an other. In order to create and support change we need to get rid of all the negative energy and replace it with positivity. 

I realized with the electoral college it does not benefit the people from small states which means every voters' voice is not being heard and that is not a democracy. That is exactly why we chose slogan "got democracy? … Be YOUr government" We want voters from all ages to feel as though their vote is valuable. 

Our marketing scheme was to mimic the successful "got milk?" campaign. As a group we all decided a print ad's slogan needs to be one thing and that was universal. A universal slogan is appealing to all age groups. The best thing about using a universal slogan is that it will always be remembered by your audience. Because we wanted to target an older and younger audience we chose to have a slogan that could be used as an entire phrase or broken into two separate ones with the same amount of impact. 

Our Slogans:

"got democracy?"

"got democracy?… Be YOUr government!"