Jobe, Tim, Ali
1) We are marketing the McLove Burger. A new burger for McDonald's that brings people together. It is a parody of how McDonald's and other fast food chains present their restaurants and food as something that can easily be shared by people of every kind of origin and belief together.
2) Our audience is anyone old enough to have seen the McDonald's Ad's and recognize that these diverse ethnic groups sharing a meal at McDonald's doesn't accurately portray reality. And of course recognize the various famous figures we use in our images.
3) Because one it's humorous and the figures are very easily recognized which can easily draw people attention to the images.
4) We would have chosen/modified some of the people and images used in our selections.