McLove Not War: A New Kind Of Burger!

Posted by Ali Ahmed in Reading, Writing, and Rising Up - Rami on

Jobe, Tim, Ali​

1) We are marketing the McLove Burger. A new burger for McDonald's that brings people together. It is a parody of how McDonald's and other fast food chains present their restaurants and food as something that can easily be shared by people of every kind of origin and belief together.

2) Our audience is anyone old enough to have seen the McDonald's Ad's and recognize that these diverse ethnic groups sharing a meal at McDonald's doesn't accurately portray reality. And of course recognize the various famous figures we use in our images.

3) Because one it's humorous and the figures are very easily recognized which can easily draw people attention to the images.

4) We would have chosen/modified some of the people and images used in our selections.

Screen Shot 2012-01-20 at 8.45.32 AM
Screen Shot 2012-01-20 at 8.45.32 AM
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Screen Shot 2012-01-20 at 8.46.01 AM
Screen Shot 2012-01-20 at 8.46.17 AM
Screen Shot 2012-01-20 at 8.46.17 AM
Screen Shot 2012-01-20 at 8.46.32 AM
Screen Shot 2012-01-20 at 8.46.32 AM
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Screen Shot 2012-01-20 at 8.46.44 AM

Comments (3)

Michael Dea (Student 2012)
Michael Dea

The biggest thing that stood out to me was how you used photographs of people who many would recognize. I like how you can create a level of humor in print through the alteration of the pictures to get your satirical point across. The only room for improvement I would recommend is that you want to use influential people from one country to advertise in that country (i.e: use George Washington for U.S, Winston Churchill for UK, etc.). Well done overall!