In my case, I wasn't really promoting a product, I was actually trying to promote a non-profit organization that is making a big difference in the world and trying to help those in need. The non-profit organization that I chose was the Make-A-Wish Foundation. I chose the Make-A-Wish Foundation because not only are they granting wishes for the sick, needy children who really need a wish to come true, but they put smiles on those kids faces especially with everything that is going on in their lives. Also, my brother was actually granted a wish from the Make-A-Wish Foundation, and it inspired me even more. My intended audience is adults, or people who want to make a difference in their communities. Aim at people with a lot of money who are willing to donate for a cause worth fighting for. I think this is an effective way to reach my audience because the Make-A-Wish Foundation actually doesn't really advertise much and looking at a picture using the many ways to catch a person's attention in an ad will be effective in maybe sparking something. Poster ads are pretty effective themselves. If I were to do this BM again, I would not procrastinate and use my time a bit more wisely. Also, I would add on an actual commercial, especially since I had a whole one in my mind that I just needed to put together. I found this BM really interesting and it taught me alot about ads, how to set up ads to be effective, theyre role in media, and what they are trying to sell to the consumer, etc. Hope you enjoy.