The McZeel
Our Product is the Mczeel. The McZeel is a burger that acts and basically is an upper that puts people in better more active moods. Our message is that people should really stop being inactive and becoming fat and they should get up and run or get the energy t do things by eating right. The intended audience are people who basically give up and say that they can't. The McZeel helps people learn that they can do it with the right motivation. It's meant for obese people as well who believe that they don't have the motivation to get up on their feet and work off the fat. I believe that the upbeat tempo gathers people's attention and the active commercial is meant to see the effectives of just one bite as the kid goes from depression to active, happy and running. I would change the shots and gather more video showing scenes of before and after of the main character and how the McZeel has changed his life.
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