Zaire Williams Capstone

For my Capstone, I wanted to focus on something that I am very passionate about. Last summer, I went to Bloomsburg to stay with my brother and he showed me a store his friend owned with a clothing printer and different clothing people created adding their own logos. Just being there made me feel positive and motivated to contribute to what I experienced, So later on that night I pulled out my drawing book and got to work. After a couple of weeks, I came up with the idea of a logo called “Through The Storm”. “Through The Storm” is a short way of saying “Your true character rises when you are facing the storm. How you show up when life gets tough will reveal how much of the inner work you have.” My plan is to not just have a successful brand but also spread a message that reflects off of me that people can relate to. To promote my brand the SLA BSU gave me the opportunity to to do that by giving me $300 to buy the shirts, get them printed and letting their dance and step team wear my shirts during the BSU Gala performances. For there big help and care for me, I want to thank them all as a great team for letting me contribute to their amazing event. I do plan to continue my journey with “Through The Storm” and make many changes to my brand that will benefit me in my future.