In my previous post, I discussed how Tik Tok is one of the biggest social media platforms at the moment. Users and content creators are attracted to the platform for its easy outlet of creativity allowing for people to express themselves in various ways. However, not all that glitter is gold when users begin to feel silenced or limited when speaking about important issues like police brutality and much more. Furthermore, when the algorithm and for your page begins to feel like yet another thing ostracizing Black people and their advocacy for different issues.
After conducting research and looking deeper into the issue. I wanted to find a way to make my agent change something that reaches a larger audience so I thought that the best way for that to happen would be through a social media style ad campaign. So, on April 29, 2021, I launched black creators on tiktok an Instagram page targeted to share Black voices, stories, have deeper conversations and shed light on small black creators on Tik Tok. I was so excited to launch this page so I immediately got to work on the design and followed a weekly schedule. For the design of the website, I wanted something simple but aesthetically pleasing so I chose a periwinkle and white theme. This ended up turning out to be really great and I created all of my own original posts on Canva. For my posting schedule, I chose to post on Tuesday and Thursday because then I could upload the post during English class. So, I decided to get creative with the posting schedule making Tuesdays “Tune in Tuesdays” and Thursdays “Threaded Thursdays” where I would post my threads. “Tune in Tuesdays” would revolve around conversation and people sharing things they have learned from the week. My goal for the page was to make a positive change whether that be on a small or large scale to the Black creator’s experience on Tik Tok. I wanted to share my research with others and realized having this page was the best way. For me, this project was different because rather than just talking about these issues we were given the opportunity to take action to change them. I learned a lot about myself through this project like the fact that I really enjoy designing things and working on things over a long period of time rather than rushing something in a tight time frame. I am hoping to continue this project on my own time outside of class because I envision it going so far so I really want to continue my work with it. Although, I haven’t received the publicity that I wanted when I started this project I will keep working to get it to the platform it needs to be at. However, if I could pull one thing I wish I would’ve done it would have been following through with the choice to advertise the page on the advisory memo because I know many people have social media so maybe that would have helped with the issue of growing the platform.
This image displays the first post on @black_creatorsontiktok which is just a welcome message
This image displays the first Tune in Tuesday post on @black_creatorsontiktok which is about sharing something you learned
This image displays the page as a whole and how it looks.