My product is a print ad directed to women in society who heavily use make up. The message I am trying to convey is that make up is advertised to the young for the wrong reasons. Such products as "Maybelline", with their slogan, "Maybe She's Born with It, Maybe it's Maybelline!", are suggesting that beauty is born with and if you do not feel beautiful, their products will fix that. This ad is an effective way to reach my audience because it takes the innocence of a little girl playing in make up to a level of enlightenment, showing the reason why the little girl feels the need to cake on make up to feel like a pretty model from the commercial. If I was to do this again, I would like to take my product more public and with greater design and narration to fully explain the concern of my advertisement.