Above the Influence by Chelsea Starks

What is your product? What is your message?

My product is an Above the Influence commercial. The message I am conveying to my audience is don't drink and drive.

Who is your intended audience?

My intended audience are young adults between the ages of 21 and 30

Why do you think this is an effective way to reach your audience?

I think this is an efective way to reach my audience because in that age group most listen to the radio and don't really change the station when a commercial comes on. It's easier to reach this target audience that way.

If you were to to do this again, what would you change about your BM?

I think I would make the arguments stronger in such a way it stays realistic but there's more emphasis on the point I'm trying to get across. Overall though I'm proud of my finished product. :)
Above the Influence (English)

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