~*~Beautiful Soul Advertising~*~ by Gina Dukes

Posted by Gina Dukes in Reading, Writing, and Rising Up - Rami on

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  • You can view my print advertisement by clicking  here , and at the bottom of this post is my radio advertisement in mp3 form.

    What is your product? What is your message?

    My product includes a short radio advertisement and two print ads. The purpose of the advertisements is to fill the void of positive advertising for women that inspires instead of promoting unrealistic standards of beauty. The message that I hope viewers take away is that, regardless of what images of beauty advertisements try to sell to women, true beauty comes from within and every woman should take value in their beautiful soul.
  • Who is your intended audience?

    Young women between the ages of 15-30

  • Why do you think this is an effective way to reach your audience?
    I think that the way in which I made my radio ad, it would reach my audience because it starts off like a regular ad that tries to capitalize on the insecurities that they feel women may have, yet that narrative immediately stops and I begin talking about valuing yourself/your inner beauty. Most ads don't try to promote an idea, so I think that makes my ad stand out and combined with plain language/nice background music, I feel that it is pretty effective.
    I purposely made my print ads not be overloaded with a lot of stuff, so I think that the message is easy for others to understand.
  • If you were to do this again, what would you change about your BM?

    I think that I might consider using a different type of media, possibly a video or a differently designed print ad.

Dukes_Q2 BM(RWR)

Comments (1)

Matthew Scuderi (Student 2012)
Matthew Scuderi

I like the clarity of the podcast and the tone of voice. This is very well put together. I was thinking maybe if you were to do this project again, you could create a drama situation, like a girl/lady saying, "Oh, I'm took ugly to be with this guy or that guy." I think that a situation that someone can relate to may draw the attention of listeners to the commercial. Other than that, I like the idea the you put forward and the overall message you are pushing out there along with the music in the background, which it at just the right volume and not overwhelming. Very good work here.