Ben Fernandez-Sheinbaum Capstone 2025

For my capstone project, I created a full rebrand for Science Leadership Academy athletics called Rockets Refresh. I started with our school’s lack of visual identity and school spirit by designing new, modern, professional-grade logos for the SLA Rockets. As someone who loves graphic design and is invested in SLA’s culture, I saw this project as the perfect opportunity to hone my skills and bridge my passions, and create a lasting impact on the SLA community. For the process, I spent much of my time refining my graphic design skills, learning Adobe Illustrator and Photoshop in order to make my final result as professional as possible. Throughout this process, I learned technical design skills and valuable lessons in time management and creative problem-solving. On top of that, I developed a deeper understanding of how visual branding can shape identity and pride within a community.

Rocket Refresh is more than a logo, it is a step toward a stronger school culture. It gives students something to rally for and athletes something to wear with pride. I hope this rebrand can become official and become part of the legacy I wish to leave behind: one that helps unify the school, show spirit, and elevate how SLA presents itself to the world.