For my capstone project, I created a full rebrand for Science Leadership Academy athletics called Rockets Refresh. I started with our school’s lack of visual identity and school spirit by designing new, modern, professional-grade logos for the SLA Rockets. As someone who loves graphic design and is invested in SLA’s culture, I saw this project as the perfect opportunity to hone my skills and bridge my passions, and create a lasting impact on the SLA community. For the process, I spent much of my time refining my graphic design skills, learning Adobe Illustrator and Photoshop in order to make my final result as professional as possible. Throughout this process, I learned technical design skills and valuable lessons in time management and creative problem-solving. On top of that, I developed a deeper understanding of how visual branding can shape identity and pride within a community.

Rocket Refresh is more than a logo, it is a step toward a stronger school culture. It gives students something to rally for and athletes something to wear with pride. I hope this rebrand can become official and become part of the legacy I wish to leave behind: one that helps unify the school, show spirit, and elevate how SLA presents itself to the world.

When corporations run America and education is only available to the hyper rich, what will one man do to distill hope in his poor society?