The product my ad is promoting is Sharpie writing utensils. The message that is given is "Make It Loud". This message means that you can turn a simple something into something loud, vibrant, and fun. My intended audience in this ad is students, and artists. In my ad I incorporate a student that is doing work, that isn't interested in it. I chose students as my target audience because I know a lot of them can relate. I also intended this ad to be for artists because I use simple utensils to make a art piece, which I know would attract artist. If I was to complete this project again I would have made a more detailed piece of artwork using the sharpies.