Sroland process paper
Once we realized that we wanted to make our campaign something that teens would want to mimic we decided to make our campaign something catchy and rememberable. Since our target audience were teenagers we looked for the things and places that teens get most of their inspiration from. Our result was the internet, we realized that most of the new teen related trends had been developed through social networks like Youtube and Facebook. With this result we decided to make a video that came of as encouraging to stop violence.
After we developed our plan we created a video that looked cool and also was attention grabbing to teens. We prevented the approach of of coming off as if we were preaching to the teens by including other teens in the video just speaking about situations they thought were not acceptable to use violence in. Once we had a video that people thought was good we decided that it was time to put our campaign to test. We promoted our campaign throughout the school and on social networks. We received lots of feed back and some teens even pledged not to endure in violence for reasons other than self defense.This positive feed back showed us that our campaign was effective and that it made a change maybe big or small but it still made a change. This project was a very eye opening project.
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