My group's campaign topic was teen pregnancy. As a group, I think we worked fairly well. Morgan and I did a majority of the work, as I was in charge of filming and putting together a meaningful PSA, and Morgan put together ads with a catchy slogan, and worked on finding plenty of information.

We used the catch phrase “Worth the weight?” in many of the photos that morgan put together as campaign ads because they provoke thought at the dual meaning in that question. The point is to emphasize that waiting to have sex until you are ready, (“worth the wait?”) is something that should be taken into deep consideration, because the question could end up turing into was having sex unprepared, worth the weight, and price, of a child.

In the PSA that I made, I tried to channel a little bit of everything. It was important to me to make sure to adress adults and make them aware of what they can do, as well as teens. I provided shocking facts about teen pregnancy, and then went on to talk about the ways it can be prevented. I tried to add in a little bit of humor too, by filming a scene at the end of a teen mom unable to control her baby, as a way to emphasize the responsibilty that having sex and getting pregnant can come with.

Dalena and Sterling were in charge of our social media, and promoting them. I feel as though because these were much simpler jobs, they could have done a better job, and I ended up promoting our PSA along wit morgan too. Besides this, I feel as though we all worked well and did a great job at putting together a campaign and mostly just an information base on social media sites for teens and parents to help them be educated about teen pregnancy.

The process of creating our campaign wasn't the hard part. Lexy and I originally started it with a real simplicity, we were bored, and we had some good ideas. After the initial idea and the proposal of the idea, we stuck with the same general goals on what we wanted to do and how we wanted to do it. We came up with ideas on how to promote our campaign to shop owners (who were our original target audience) we wanted to get it out that all teenagers weren't bad and that we needed things to do. We thought about putting posters up near these places who banned teenagers, but we didn't really have a way to get them to listen to what we had to say. That in itself was a challenge that we couldn't seem to overcome. Our ideas were ok but they weren't anything that would make people listen, and they certainly weren't something that would change shop owner's and adults minds. About halfway through trying to come up with better ideas, we thought about changing our target audience, which in itself would sort of change our campaign. Instead of targeting the adults, we'd target the teens, and instead of promoting more places to let us in, promoting already established events and places for teens to go. We came up with the idea for a sort of database website, something that would have all of the upcoming events for teens to go to, places like south street to hang out and things like that. We wanted teenagers to know that there are things for them to do, if they just look for them. 

We created a website and put links in the sidebar to places like the Theatre of The Living Arts on SouthStreet. Free summer concerts, the electric run, and other events that teens could go to. I created posters with a slogan that Willie came up with (you should get out more). I kept them simple while still attention grabbing. I put them around school, around the city, and also around my own neighborhood. Willie made videos and Lexy created the website. We worked well considering we had changed our entire campaign in the middle. Since we did that, another one of our challenges was getting our stuff out into the world. Since we didn't have much time to leave it up, not as many people saw them and visited our website as we would've hoped, but we still did good for the time that we had. We didn't real assign each other any roles, we kind of just took on the ones we wanted and threw out ideas to help each other along the way. It really was a collaborative effort to get this done and I'm happy with what we've accomplished. 

We were assigned the Philadelphia's issue of the school closings, and how this is a problem in the community. The Save Our School Campaign we, was directly designed and produced to inform the teen's over social networks about Philadelphia's School District closures. My group and I took the approach of creating knowledge based social networking campaign.   

In my group we assigned each other creative ways to spread our message.Reviewing this campaign's, overall production and effectiveness, the real impact my group made was strong for the 2 day we had promoted it. We had our target set on teen through social networks, we found and told them through our video Facebook like page and website. The Facebook like page, made by Jameaka, supported our want to get teens involved in saving there schools. The page ended up getting multiple of like around 26, we are proud and grateful that those 26 are taking the time to view and look at our campaign. The YouTube video, edited by Tamatha, was effective as it gave the viewer of the video a solution to the problem and communicating this through a visual. This video had 28 views in the two days promoted, this was effective as it also linked two the website and Facebook like page. Finally Amanda and I were assigned to create a website which consisted of our purpose, effective media, and interview to tell our audience.

The campaign was in some ways a success and sometime lack a few small components that could have made a difference. Producing a campaign isn't hard than it may seem as our Campaign, got it's views, but were they the targeted viewers? Getting the campaign's information out there was the hardest part. I felt if my group and I focused on way that teen are attracted too, we could have had our focus audience and had more of a productive campaign. 

The campaign was a success, and with a few small components changed, it could have made the difference that it was supposed to make. Our group did a great job portraying the website YouTube video and Facebook like page. We took in the fact that we may have not reached all our goals, but we can and are able to find the flaws of our project. Overall, I enjoyed working with my group and felt like we used the most productive way to reach and spread information on the school district closings, by using social networks. 

Our group’s topic was teen entertainment. We started out brainstorming ideas for PSAs, posters, websites, etc. Our original take on this topic was looking at it on a serious level and targeting business owners to drop age restrictions and encourage the creation of new teen-friendly places and events. As we were sitting there working on a dry, boring campaign, we realized that we missed out on a huge thing: a teen entertainment campaign should be entertaining! From there sparked so many ideas from each of us. 

The first thing I suggested was calling our campaign “enterteenment,” which my group members thought was absolutely corny, but I didn’t care and it stuck! Without really trying to, I took over team leader. I totally didn’t mind taking on this role and wanted to bring everything together. To do this, I created a wordpress blog. This became our website and the medium that brought all of the components together. 

Since enterteenmentcampaign.wordpress.com because my baby, I could do anything I really wanted with it. My goal was to create a place where teens could find cheaper concerts, upcoming events, teen-friendly places, cool videos, and maybe some interesting news articles. I wasn’t very concerned with the appearance of the site, more of how user-friendly it was and how easy it is to navigate through the site. To do this, I set up a homepage where every single post would be located, starting with the newest. I included a search bar in case a viewer was looking for something specific. 

I made categories, which are located on the side, so that viewers could break down the posts into smaller groups. From March to July, each month received its own category page where upcoming events were posted. You can mostly find concerts within these sections. I also posted a link to a song by the artist, ticket price, a link to buy tickets at, the venue it was going to be at, and the date and time. Another category is dedicated to teen-friendly places in Philly. Each post is about a different location in the city and why that place is ideal. I even included some suggested activities, stores, and food places to check out. The last category was videos you should watch, which is where the videos Willie made lived. I also was hoping to include other cool videos, but only wound up putting up one. The posters that Gabby created can also be found on the blog. 

Although Willie, Gabby, and I took over three different components of this campaign, we worked very close with one another; constantly suggesting and tweaking each other’s work. Willie and I decided that our slogan was going to be “Maybe you should get out more.” Gabby and I worked on some poster ideas. They also both helped me make final decisions on the blog. 

There are many more things and ideas I have that I wish I could have implemented. After discussing it with others and mulling it over in my head, I’ve decided to continue this campaign and website. Hopefully, it will expand and I’ll be able to use it as part of my capstone! 

Coming into this project, as a group, we had a bunch of ideas. We never discussed who a leader was, so together the work was distributed and done equally. We started with disagreements, and ended with a well collaborative project that we all put effort into. Collaboration, (one of our core values) is the main reason we were successful during this project.

Our first idea for the project, since it was on Teen Violence, was to go to schools and speak about teen violence and the views, wrongs, the bad, and ways to change it. Then we thought, "who are we to preach, judge, and criticize other teens about violence. Also considering the fact that getting a chance, or opportunity to present in front of school would be complicated. So we went with the idea of making a website for our campaign, and recording and having students participate in a PSA. We made a website, and a social network (Facebook) to promote the campaign. Our catch phrase/ slogan is "HANN." Sounds like "huh?" but it's slang, and a lot of artistes use it in their lyrics. When we say "HANN" we're referring to a violent situation, and questioning the seriousness in it, for people to do the violent things that they do. For example, in our video, "you lost to him in a game of basketball, now you wanna mix? HANN?" Which is one of the common reason teen end up being violent toward each other. The social network consisted of a Facebook like page where teens, and any one else was open to write how they felt about teen violence, and any experiences they've encountered, or family/friends they've lost to teen violences. The website had our PSA, links to our Facebook, and a personal blog that our Principal, Chris Lehman shared us in.

Even though we didn't officially choose a leader for the project, it was clear that Jackie too that role in being a leader by putting together everyones ideas for the project, and distributing amongst ourselves. Responsibility and communication are both strong components that we all carried during the project. If someone was missing the day something was due, we'd contact each other, and find away to get our part of the project in class, as well as not using absences, be the reason for not having work done.  

When we first came together as a group we decided that we wanted to interact with teenagers in Philadelphia, and go to their schools to try and get their attention better. Afterwards we decided that we would grab everyones attention and do in a better form. We felt as if presenting at a high school will then seem like we’re lecturing them and we realized that teenagers begin to lose interest when they feel like their being told to do something. Thus we decided to make a PSA, a Facebook Like page, and a website. After everything was created it all seemed to fit in perfectly with each other. The PSA was immediately effective and received tons of views fast, the Facebook page got many likes, and we received a lot of feedback on the PSA. The website included a feedback section in which there were multiple choice questions that could help us see if what we were doing was effective. 

My group members and I worked very well together. We were able to communicate our ideas and listen to each other. Everyone’s ideas were put into the final product, and we all were able to talk about the things we didn’t believed work with out arguing like most group members do when it comes to working on a benchmark. At first we had a bit of difficulty figuring out what was best for this project but once we had an outline it all came together and worked perfect. We all seemed to agree a lot on what we wanted for this project which is what made it flow so easily. After we decided what to do we got straight to putting it into action. I recorded and edited in 3 days and by sunday night the PSA was posted on youtube, and by Monday my other group members had the website and the Facebook done. This gave us the ability to have more people view our PSA and tell us what they thought. 

I’m very proud of what my group and I were able to accomplish. After completing this project I realized that I’m capable of doing much more than what I give myself credit for. 

Working with my group wasn't as hard as i thought it would be. Everyone pretty much did the part that each of us  agreed on what needed to be done. My part was maily trying to do the website and getting the images to work. it loads up at time from time by then it doesn't. After working on some parts of the website next was fixing the edits that had to be made on the google doc like our purpose of our campaign and why it was import an for everyone to get healthcare. The only hard part about finding information on it was finding jobs that didn't offer health care.Most websites tried not to bring up the topic saying other benefits  that can give you worked here.The last thing i can that i offered to my group was helping phoenix place the ar codes all over our school to get people to come to our website.The whole point of putting the codes over was not only for our website, it was also like a little test that we did on people to see what gets their attention. Thats we  desired that a video is the best to get people to looks at our website.. I even made a little jingle that i try to get stuck in people head when they watch the video. But just not  our school but  as i was walking i placed a few ar codes and our webiste link around my neighborhood.Over all i think  me and my group did a pretty good job  in doing this project. My only  problem with our video is  if our editing skills where better we could have made it more funny with  sounds affect and other stuff.

The moment I read who was in my group I was excited. Everyone in my group works very well together. We understood each other and never lost our temper. The day after got out projects, Ms. Pahomov told us to write down our strengths and weaknesses and share them with the group. The strength that I shared was that I do all my work early. The other people in my group are the same way and we connected on that. We all have worked in terrible groups before. This lead us to our weakness. Most of us said that we tend to just do all of the work. Doing all the work yourself and knowing that it correct is easier than trusting others to do your work. That was something that we all had to work on. 

When we were dividing the work we tried to make it as even as possible. We eventually came to the conclusion that we were all going to do anything together and truly collaborate. This was a big step for us, individually, within doing group work. We all stepped out of our comfort zone and trusted each other. This helped us to grow as a group. 

With the actual project, we decided to make a blogger because we could track the traffic that we got on the blog. We also created a QR code. We put that QR code everywhere. Above the QR code we had the phrase “ Free Money! Scan Me! Although it is technically false advertising we got more views this way. ALso, I followed up with some of the people who viewed the blog. Our goal with this project was to change the way teenagers view homeless people and homelessness. One of the viewers on the blog told me that she had a new perspective. She doesn’t just think of homeless people as addicts but as people who don’t have the money to support themselves. Knowing that we changed the mindset of at least one person was the greatest reward.

This project was a project that I really enjoyed. I enjoy this project because it was very self assessing.  This project caused us to make deadlines for ourselves and to make sure that we got the project done without being told and reminded all of the time. In the beginning the project process my group had many different ideas about how we wanted to present our campaign. One of our first ideas was to go to other schools and present to some of the teens about teen violence. We really thought that we had a solid idea and plan on what we wanted to do. Then we faced the question of how the student would feel being preached to by other teenagers. We noticed that teen already don't not respond well to adults telling them that something is wrong and that they shouldn't do it so we realized that our campaign would not get a good amount of responses with that idea.

  Once we realized that we wanted to make our campaign something that teens would want to mimic we decided to make our campaign something catchy and rememberable. Since our target audience were teenagers we looked for the things and places that teens get most of their inspiration from. Our result was the internet, we realized that most of the new teen related trends had been developed through social networks like Youtube and Facebook. With this result we decided to make a video that came of as encouraging to stop violence. 

After we developed our plan we created a video that looked cool and also was attention grabbing to teens. We prevented the approach of of coming off as if we were preaching to the teens by including other teens in the video just speaking about situations they thought were not acceptable to use violence in. Once we had a video that people thought was good we decided that it was time to put our campaign to test. We promoted our campaign throughout the school and on social networks. We received lots of feed back and some teens even pledged not to endure in violence for reasons other than self defense.This positive feed back showed us that our campaign was effective and that it made a change maybe big or small but it still made a change. This project was a very eye opening project.