The product I sold for this project is snake oil, the thing people peddled back in the wild west, claiming it to have potency in curing all sorts of ailments. My snake oil is supposedly completely sincere, and the message is that it has a potency beyond all else. I wrote several ads aimed at several groups of people, and I hope that I hit everyone. I used print ads and a radio ad, and I believe these are effective because the immediate impact is greater. If I did this again, I would probably actually make a video ad, or maybe several radio ads, I just feel like I could've done a bit more.