I used the rule of thrids and big type from http://www.presentationzen.com/presentationzen/2008/08/learning-from-the-design-around-you-ikea.html I also used complementary colors at the advice of http://zachholman.com/posts/slide-design-for-developers/ I also used some design tips from http://www.creativebloq.com/design/billboard-advertising-1131681
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