Reading, Writing, and Rising Up - Rami Public Feed
Chevy Camaro Commercial
My product is the 2012 Chevrolet Camaro. My message for my product is to persuade audience to buy a vehicle that promotes the many values of having a sport car. My intended audience are males, of any age range, determined to drive a fast and stylish car. I think it is an effective way to reach my audience because it uses pop culture phenomenon "Taylor Gang" to persuade buyers to join a subliminal bandwagon.
Whitney Washington Advertisement
My overall idea is to get people living in different parts of Philadelphia to learn about the history of their neighborhood and learn more about the people in their neighborhood. My intended audience are people in different regions of philadelphia. I think this is an effective way to reach my audience because it will be very visible and it will be giving information about an area that they are semi-familiar with . If I were to do this project again, I would pick a way to create the ad in a more appealing way.
Dennis Mawson Reading, Writing, Rising Up Benchmark
Dennis Mawson, full final version. Click the image to download.
iBlinders
By: Kate Pepple & Maria Hernadez
Our product is technology Blinders for people. Our message is the people are blind for the technology and the rest of the world is just considered a distraction.
Anyone that use phone or computer.
We would try to find someone who knows more about Photoshop and such. We came up with the idea of our ad easily but struggled with actually putting it together.
Our product is technology Blinders for people. Our message is the people are blind for the technology and the rest of the world is just considered a distraction.
Anyone that use phone or computer.
It is not meant to be an effective add, it’s meant to be a joke. We thought that we could reach our audience in this way because they can see how absurd it is to go through life so focus on their phones or computers. We thought humor would be the most efficient method in getting out idea to people.
We would try to find someone who knows more about Photoshop and such. We came up with the idea of our ad easily but struggled with actually putting it together.
Anti-Drug Commercial
My product is a poster, showing the differences between people on drugs and not on drugs. Intended audience is everyone, but specifically 13-20 year old kids. I think my advertisement is effect because at this age people care what they look like and these show the difference in how drugs effect you. I would change my medium, I would have preferred video, but it just wasn't going to work out.
Mernia Recycling Industries
Mernia Recycling Industries
Kern Clarke & Markia Johnson
The product that we've created was "Mernia". It is a company that promotes recycling. The message that we try to convey is to get more people to recycle. Our intended audience is the entire human race, because we feel as though this is an issue that affects everyone no matter where you are from. We think this is an effective way to reach our audience because all of the print ads are very simple but yet they convey the message very quickly. We also covered most print ad mediums such as poster, billboard, and magazine. If I were to do this again the thing I would change would be the medium that was used to present this product. Not because this isn't a good one but because more can be done with another.
Kern Clarke & Markia Johnson
The product that we've created was "Mernia". It is a company that promotes recycling. The message that we try to convey is to get more people to recycle. Our intended audience is the entire human race, because we feel as though this is an issue that affects everyone no matter where you are from. We think this is an effective way to reach our audience because all of the print ads are very simple but yet they convey the message very quickly. We also covered most print ad mediums such as poster, billboard, and magazine. If I were to do this again the thing I would change would be the medium that was used to present this product. Not because this isn't a good one but because more can be done with another.
Genuinely Gorgeous
Bach Tong and Natalie Sanchez
There are many things we could have changed about our BM. A French poet and critic Paul Valerie once said: “A poem is never finished, only abandoned.” We, as always, abandon our BM because of deadlines and timelines, and we feel that if we could have more reflective periods to re-think and modify our products, we could develop a more in-depth message. It is hard to know when it's the right time to abandon our project, since the BM is a one-time deal. We tend to rush toward it at the end of the quarter. In terms of our message and direction, our BM would have a much sharper analysis if we would have focused on one specific aspect of beauty, such as body type, spirit, hair, outfit (consumerism), etc. Such messages would be easier to understand, as well as ignite a deeper level of thinking from there to challenge the norm of beauty. On the other hand, we spent a large amount of time strategizing, which is pivotal. However, hands-on time of taking pictures plays an equal role in shaping the final product, as it gives the experience to our theoretical intention, and therefore it assists the delivery of our message. In term of logistic, this BM was assigned during a relatively busy time, along with other deadlines (College Applications, Scholarships, Other BMs, Capstone proposals, etc.) Therefore it did not get as much attention as it deserved. Therefore, as always, there should have been a smarter balance of effort into the process, and a smarter plan for it to match our work capacity.
The Product that Bach and I are selling is not tangible. We are “selling” the idea of raw and genuine beauty. Through our print ads we are trying to retrain our audience’s eye to look at beauty differently than the way it is portrayed in today’s ads. With our ads, we want to redefine what beauty means, essentially. We want to stop people from thinking that you have to be a certain shape, age, and color to be considered beautiful.
We do not have a specific intended audience. We are making these ads for every American’s attention. Every American, in some way or another, has been affected by this plague that is media. It has infiltrated the way they think about beauty and, consequently, acceptance. It is the “perfect figure” that is so often sold through print ads in magazines that drive young women to physically harm their bodies, young men to committing reckless behavior in order to gain acceptance from their male peers, and so many American citizens to develop low self esteem. Americans spend tons of money daily buying products for hair growth, wrinkles, weight loss, and hair removal just to reach this physically impossible state of aesthetic “beauty.” This is why we are targeting all Americans; we are all guilty of wishing to modify our bodies in some way or another.
Our ads reach the audience through its relatable characters, by taking daily raw activities and ordinary faces to challenge the norm of beauty, which is marginalized within framing definitions by mass media. Such vehicle also carries our message of rethinking beauty.Charity Water
The product in which I created an advertisement for is
charity water. It isn’t necessarily a product but a foundation that brings 3rd
world developing countries clean water. The message portrayed in my advisement
is that everything counts. The slightest amount of money can even make a
difference. For example the picture located in the center says, " $20
dollars can give on person clean water". Which isn’t much. When creating
this advertisement I didn’t have a specific intended audience I fell as though
this add could catch anyone’s attention and would make people stop and look. So
I would say my audience would be all different types of people in any age
range. I think creating a print add is effective because people can walk by and
see it and they really don’t even have to stop. Also my advertisement has bright
color that stand out, its visually appealing. If I were to complete this
Benchmark again I would do a hand drawn print add because I feel as though I created
a great advertisement but it could have been more creative.
Above the Influence by Chelsea Starks
What is your product? What is your message?
My product is an Above the Influence commercial. The message I am conveying to my audience is don't drink and drive.
Who is your intended audience?
My intended audience are young adults between the ages of 21 and 30
Why do you think this is an effective way to reach your audience?
I think this is an efective way to reach my audience because in that age group most listen to the radio and don't really change the station when a commercial comes on. It's easier to reach this target audience that way.
If you were to to do this again, what would you change about your BM?
I think I would make the arguments stronger in such a way it stays realistic but there's more emphasis on the point I'm trying to get across. Overall though I'm proud of my finished product. :)
My product is an Above the Influence commercial. The message I am conveying to my audience is don't drink and drive.
Who is your intended audience?
My intended audience are young adults between the ages of 21 and 30
Why do you think this is an effective way to reach your audience?
I think this is an efective way to reach my audience because in that age group most listen to the radio and don't really change the station when a commercial comes on. It's easier to reach this target audience that way.
If you were to to do this again, what would you change about your BM?
I think I would make the arguments stronger in such a way it stays realistic but there's more emphasis on the point I'm trying to get across. Overall though I'm proud of my finished product. :)
Vietnam War
http://dl.dropbox.com/u/3451542/Vietnam/Home.html
