PSA
- Hicimos un PSA sobre basura en Filadelfia.
- Es un asusnto importante a nosotros porque causa contaminacion y es inconveniente por todos.
- Esperamos que el público de Filadelfia se entienden los peligros.
Blog Feed
Q2 Advertisement Benchmark
My product is the commercial for the documentary I am making for the non-profit organization called Phresh Philadelphia. Because of what Phresh Philly stands for (neighborhood cleanup and community empowerment) I decided to record what my neighborhood looked like on my way to school.
My intended audience would be the people of the community, so they can open their eyes to what is going on. The city is in shambles outside of center city, and folks who reside in the center city area, believe Philadelphia is fine. A news report video I saw did nothing but prove the ignorance of the people in Philadelphia, especially those people whom aren't living in these impoverished areas.
I believe this commercial was a great way to get to people to start off. The second one would reach the audience in a different way, but this is more of a "can you see it?" type of commercial. I wanted to go for something new, and not the typical commercial that you would normally see. If I were to do this again, I would definitely figure out that I couldn't use Final Cut a little earlier. I spent some precious time figuring that out before I switched to using iMovie. If I would have known that sooner, I would have definitely created both commercials to share at this time.
My intended audience would be the people of the community, so they can open their eyes to what is going on. The city is in shambles outside of center city, and folks who reside in the center city area, believe Philadelphia is fine. A news report video I saw did nothing but prove the ignorance of the people in Philadelphia, especially those people whom aren't living in these impoverished areas.
I believe this commercial was a great way to get to people to start off. The second one would reach the audience in a different way, but this is more of a "can you see it?" type of commercial. I wanted to go for something new, and not the typical commercial that you would normally see. If I were to do this again, I would definitely figure out that I couldn't use Final Cut a little earlier. I spent some precious time figuring that out before I switched to using iMovie. If I would have known that sooner, I would have definitely created both commercials to share at this time.
Anti-Drug Commercial
My product is a poster, showing the differences between people on drugs and not on drugs. Intended audience is everyone, but specifically 13-20 year old kids. I think my advertisement is effect because at this age people care what they look like and these show the difference in how drugs effect you. I would change my medium, I would have preferred video, but it just wasn't going to work out.
Q2 Benchmark: Samson's Snake Oil
The product I sold for this project is snake oil, the thing people peddled back in the wild west, claiming it to have potency in curing all sorts of ailments. My snake oil is supposedly completely sincere, and the message is that it has a potency beyond all else. I wrote several ads aimed at several groups of people, and I hope that I hit everyone. I used print ads and a radio ad, and I believe these are effective because the immediate impact is greater. If I did this again, I would probably actually make a video ad, or maybe several radio ads, I just feel like I could've done a bit more.
Mernia Recycling Industries
Mernia Recycling Industries
Kern Clarke & Markia Johnson
The product that we've created was "Mernia". It is a company that promotes recycling. The message that we try to convey is to get more people to recycle. Our intended audience is the entire human race, because we feel as though this is an issue that affects everyone no matter where you are from. We think this is an effective way to reach our audience because all of the print ads are very simple but yet they convey the message very quickly. We also covered most print ad mediums such as poster, billboard, and magazine. If I were to do this again the thing I would change would be the medium that was used to present this product. Not because this isn't a good one but because more can be done with another.
Kern Clarke & Markia Johnson
The product that we've created was "Mernia". It is a company that promotes recycling. The message that we try to convey is to get more people to recycle. Our intended audience is the entire human race, because we feel as though this is an issue that affects everyone no matter where you are from. We think this is an effective way to reach our audience because all of the print ads are very simple but yet they convey the message very quickly. We also covered most print ad mediums such as poster, billboard, and magazine. If I were to do this again the thing I would change would be the medium that was used to present this product. Not because this isn't a good one but because more can be done with another.
Q2 Advertising Benchmark
By Henry Yam and Michael Dea
The aim of our advertising campaign was to promote the use of paper books as opposed to ebook readers such as the Kindle and Nook because we felt that they are superior to such devices. This idea comes from their being able to be lent to others without a major risk of losing an expensive device, their ability to go anywhere without financial risk, etc. The message we hope to convey through our four posters was to get people to use actual books rather than ebook readers such as the Kindle or Nook. The intended audience of our ad campaign is people ranging from early high school onward. This is believed to be an effective means by which to convey our message to our audience because it can be put into magazines or online. Furthermore, it is rather out of the ordinary for people of a younger age because they are not like the normal motion ads that are displayed online and almost everywhere.
If we were to do this project again, most likely we would change the kind of people we included in our ads. Instead of using historical figures, we would implement more contemporary people whom many more would recognize with relative ease. In addition to this, the implementation of quotes from such people about reading would most likely increase the effectiveness of the ad by showing a kind of "endorsement" of the product.
The aim of our advertising campaign was to promote the use of paper books as opposed to ebook readers such as the Kindle and Nook because we felt that they are superior to such devices. This idea comes from their being able to be lent to others without a major risk of losing an expensive device, their ability to go anywhere without financial risk, etc. The message we hope to convey through our four posters was to get people to use actual books rather than ebook readers such as the Kindle or Nook. The intended audience of our ad campaign is people ranging from early high school onward. This is believed to be an effective means by which to convey our message to our audience because it can be put into magazines or online. Furthermore, it is rather out of the ordinary for people of a younger age because they are not like the normal motion ads that are displayed online and almost everywhere.
If we were to do this project again, most likely we would change the kind of people we included in our ads. Instead of using historical figures, we would implement more contemporary people whom many more would recognize with relative ease. In addition to this, the implementation of quotes from such people about reading would most likely increase the effectiveness of the ad by showing a kind of "endorsement" of the product.
McLove Not War: A New Kind Of Burger!
Jobe, Tim, Ali
1) We are marketing the McLove Burger. A new burger for McDonald's that brings people together. It is a parody of how McDonald's and other fast food chains present their restaurants and food as something that can easily be shared by people of every kind of origin and belief together.
2) Our audience is anyone old enough to have seen the McDonald's Ad's and recognize that these diverse ethnic groups sharing a meal at McDonald's doesn't accurately portray reality. And of course recognize the various famous figures we use in our images.
3) Because one it's humorous and the figures are very easily recognized which can easily draw people attention to the images.
4) We would have chosen/modified some of the people and images used in our selections.
Reflexion
Mi grupo y yo hicimos un PSA sobre el Schuylkill río contaminación y . Por crear el PSA, la cosa mas importante que aprendemos fui gallons en Schuykill y los botellas en la rio. Me gusta el PSA de mi grupo porque el es muy bonita y tienes muchas information!
Sierra, Chelsea, Khalil, and Naquan
4th Amendment Confusion
TJ Nicolella, Amber Altomare
Click HERE to view our documentary or watch below
Our documentary outlines some of the confusion and different interpretations of the 4th amendment and how that causes more problems than it solves.
Click HERE to view our documentary or watch below
Our documentary outlines some of the confusion and different interpretations of the 4th amendment and how that causes more problems than it solves.
Amber and I chose this topic because it was something that has been coming up a lot in news these days. There have been stories of search and seizure incidents around Philadelphia and in places like airports and train stations. This topic even relates to me in some ways. Every weekend, if me or other people are outside past ten o'clock, cops will stop us and ask to search the bags we are carrying without giving us an explanation why. This project was great because it allowed us to be creative and make a video that explores different parts of the amendment that we wanted a provision for. Each person that looked into the same amendment had a very different outlook on the outlines of that amendment and talked about different things within it. The most challenging part was the editing of the video and finding actual C-Span clips that made sense for my video. The most interesting fact that I found when researching the fourth amendment was that I had the right to refuse searches if they breach my fourth amendment rights. There really needs to be no improvement to the project, but maybe add some checkpoints throughout the duration of the benchmark.
We ran into trouble when attempting to find C-Span footage that would work well with our video because a lot of the downloadable footage was composed of two people debating with a moderator talking between them. Some things that went well include our ability to outline a valid problem within the amendment and how it could be interpreted in many different ways by different people. If I had to do this project again I would start much earlier than I did. I would also film some interviews about the topic of interest. Throughout this process, I learned that much of the language in the constitution is left to be determined differently by courts and in some cases is very outdated by today's standards.
We ran into trouble when attempting to find C-Span footage that would work well with our video because a lot of the downloadable footage was composed of two people debating with a moderator talking between them. Some things that went well include our ability to outline a valid problem within the amendment and how it could be interpreted in many different ways by different people. If I had to do this project again I would start much earlier than I did. I would also film some interviews about the topic of interest. Throughout this process, I learned that much of the language in the constitution is left to be determined differently by courts and in some cases is very outdated by today's standards.
CAMBIO
PSA de Maximilien Marton, Breeanna Noi, Morgan Marrant, y Jakobi Martin-Howard
PSA) (Yasmeen Maddie&Bethany)
La Introducción:
Hicimos un PSA sobre el litro en Filadelfia. Es un asusnto importante a nosotros porque la gente necesitan sabemos. Esperamos que el público de Filadelfia yo dudo que reciclar y tiren la basuran
Q2 Benchmark
De'Lesha Jackson and Jasmine Gladden "freedom of speech"
Personally I chose this topic because it was honestly the first thing that came to mind. Normally it would take me awhile to figure out what exactly I wanted to use as my topic but it was the first article of the constitution so it was sort of right there. The thing I enjoyed about this project was the fact that I didn't have to be in the video and it was fun to hear what people had to say about why freedom of speech was important to them. Although it was difficult incorporating the C-SPAN video because they didn't really connect with what we were saying but we made it work. The quotes that we used were really interesting to because not only were they true but they sort of gave me a different perspective to look at. I think if we had more views and interviewed more people the video would have been better because there would have been a better range.
Me and my partner didn't really run into problems once we got passed how to convert our video to post it and how to download the C-SPAN video it was smooth sailing. Overall, the project went pretty well I haven o complaints but like I said if I had to do it over I would have interviewed more people and maybe make the final more interesting to look at with music maybe. I learned that not everyone values their freedom of speech and not everyone knows why it's important to them it just kind of is.
Personally I chose this topic because it was honestly the first thing that came to mind. Normally it would take me awhile to figure out what exactly I wanted to use as my topic but it was the first article of the constitution so it was sort of right there. The thing I enjoyed about this project was the fact that I didn't have to be in the video and it was fun to hear what people had to say about why freedom of speech was important to them. Although it was difficult incorporating the C-SPAN video because they didn't really connect with what we were saying but we made it work. The quotes that we used were really interesting to because not only were they true but they sort of gave me a different perspective to look at. I think if we had more views and interviewed more people the video would have been better because there would have been a better range.
Me and my partner didn't really run into problems once we got passed how to convert our video to post it and how to download the C-SPAN video it was smooth sailing. Overall, the project went pretty well I haven o complaints but like I said if I had to do it over I would have interviewed more people and maybe make the final more interesting to look at with music maybe. I learned that not everyone values their freedom of speech and not everyone knows why it's important to them it just kind of is.
Relfexión
Mi grupo y yo hicimos un PSA sobre tirar basura en Filadelfia. Por crear el PSA, la cosa más importante que aprendí fue 75% de la basura estadounidenses por lo menos una vez al día. Me gusta el PSA de mi group porque hemos explicado por qué la basura es mala y los efectos. Si pudiera hacer el proyecto otra vez, yo cambiaría el video y lo hacen lo más interesante.
Mi Reflexión
Mi grupo y yo hicimos un PSA sobre reciclen en la cuidad de Filadelfia.
Por crear el PSA, la cosa más importante que aprendí fue el reciclaje es fácil para todos los gentes hacer.
Me gusta el PSA de mi grupo porque nosotros tenemos mucho diversión con grabación.
Si pudiera hacer el proyecto otra vez, yo cambiaría escenario de PSA grabación.
Reciclar PSA
Mi grupo y yo hicimos un PSA sobre reciclar. Por crear el PSA, la cosa más importante que aprendí fue programa de reciclar es muy posible en la escuela. Me gusta el PSA de mi group porque muy información en el PSA y mucho trabajo para el group. Si pudiera hacer el proyecto otra vez, yo cambiaría nana, me gusta el proyecto! (:
Reflection
What grade would you assign yourself for each category?
TOTAL: 93
What did you learn from doing this project? (skills, life lessons, words etc)
I made something that actually helps people that is written completely in spanish. It was awesome to make it. The topics were things that I just did a project on in English and now I did something similar but in a different language.
If you had more time to tweak your project, what would you change about it?
I would get more and better pictures. I would have them more specific and more interesting pictures. I would also add a song in at some parts in the PSA.
What did you enjoy (or not) about this project?
I liked the topic and the project idea. It is something I have done in English and doing it in spanish made it really cool to compare and contrast.
Should I do this project again with next year’s Spanish 3 classes? Why or why not?
Yes, I think it was a good project for the class and the time of the year. Its a fun BM and very helpful to learning how to use the spanish we have just learned. What grade would you assign yourself for each category?
Exceeds Expectations 20-19 | Meets Expectations 18-16 | Approaches Expectations 15-13 | Does Not Meet Expectations 12-1 | |
Design | 18 | |||
Knowledge | 17 | |||
Application | 18 | |||
Presentation | 20 | |||
Process | 20 |
TOTAL: 93
Strengths of your process or product | Weaknesses of your process or product |
-We all broke up the parts of who was doing what. -All helped out making things flow good. | - Not being on schedule with the good doc. |
What did you learn from doing this project? (skills, life lessons, words etc)
I made something that actually helps people that is written completely in spanish. It was awesome to make it. The topics were things that I just did a project on in English and now I did something similar but in a different language.
If you had more time to tweak your project, what would you change about it?
I would get more and better pictures. I would have them more specific and more interesting pictures. I would also add a song in at some parts in the PSA.
What did you enjoy (or not) about this project?
I liked the topic and the project idea. It is something I have done in English and doing it in spanish made it really cool to compare and contrast.
Should I do this project again with next year’s Spanish 3 classes? Why or why not?
Protecting Civil Liberties - Ian McClendon/ Kern Clark/ Blase Biello
http://scienceleadership.org/blog/Protecting_Civil_Liberties_in_the_Digital_Age_Documentary_-_Biello-McClendon-Clarke
With my group Blase, Kern, and I we chose Protecting Civil Liberties in Schools because in our school particularly surrounded by technology this is an important issue. So we set out to get the thoughts of our classmates to understand the views of their own privacy. I enjoyed creating this project because since the issue is about unrestricted searches through their phones, devices, and even computers. So forth these liberties put upon students growing up with new technology are unaware of how much privacy they actually have. The most challenging was how to separate our essential questions about the privacy in and out of school. Also since we weren't sure of how much power the school district had in conducting a case. Another aspect that we could improve was to get more information about actual cases of students privacy being violated and whom in command pursues the information in a case.
With my group Blase, Kern, and I we chose Protecting Civil Liberties in Schools because in our school particularly surrounded by technology this is an important issue. So we set out to get the thoughts of our classmates to understand the views of their own privacy. I enjoyed creating this project because since the issue is about unrestricted searches through their phones, devices, and even computers. So forth these liberties put upon students growing up with new technology are unaware of how much privacy they actually have. The most challenging was how to separate our essential questions about the privacy in and out of school. Also since we weren't sure of how much power the school district had in conducting a case. Another aspect that we could improve was to get more information about actual cases of students privacy being violated and whom in command pursues the information in a case.
Protecting Civil Liberties in the Digital Age Documentary - Biello/McClendon/Clarke
Protecting Civil Liberties in the Digital Age Documentary
We choose this topic because we felt as thought it was the most relatable and the one that affects us the most. Also because it was a very modern problem. The thing that I liked about the project was using the different CSPAN footage. The thing that was most challenging was the placement of the CSPAN footage that we found. The most interesting fact that I investigated was that the school district has the authority to search through your phone. This project could be improved by us using more CSPAN footage. Also we could have had more interviews from adults.
We ran into trouble with this project when deciding which of the CSPAN footage we should use and where we should place them in the final video project. The thing that went well on this project were the interviews and the questions that we asked the interviewees. The lighting that we had was very good and the responses were good as well. If I had to do it over the thing that I would change about our decisions were the peoples age groups that we interviewed. I don't think that we got a broad enough spectrum of responses. I learned that the U.S. government could be potentially listening in on our phone conversations and our text communications.
Protecting Civil Liberties in the Digital Age Documentary - Biello/McClendon/Clarke
Blase Biello
Kern Clarke
Ian McClendon
*click thumbnail to start documentary*
I worked with Kern & Ian on my Q2 Benchmark which was the 2012 CSPAN Studentcam Documentary. We decided to chose the topic of civil liberties in the digital age because we thought this topic was the most related to us because of the amount of technology we use throughout the day. We use every piece of technology stated in the video; calls/texts/email/twitter/facebook/etc so it hits home for us the hardest.
I liked the fact that we had the freedom to virtually create any kind of documentary we wanted and fill it with any information that we felt necessary/wanted. The most challenging part of the whole video was probably putting all of the clips together in an effective way that would keep the audience entertained whilst informing them at the same time. The most interesting fact that I learned was that the gov't has the ability to monitor our calls/texts without our consent. This project could be improved if we added in more narration, I think; but for the most part - the interviews of students helped sum up all of our opinions because most of their opinions were the same, 'we want our privacy'. We didn't really run into trouble anywhere with this project, I think with a three person group, everything went really smoothly.
I think the use of multiple interviews as well as narration went well with this project. It added a bunch of layers for the audience to completely grasp the topic at hand. Also, I think the different B-Roll footage helped make it a solid documentary. If we had to do it all over again, I don't think we would really do anything differently, maybe add a couple more people to the interviews; but I think we had enough to be effective. Overall, I'm satisfied with our execution of our plan/process as well as with the final documentary. I learned many things about the privacy of our technology; as well as how many of my fellow students feel about their technology and privacy rights. Overall, this was a really nice project to tackle digital rights and privacy and inform everyone out there on our topic, effectively.
Q2 BM- EL Medio Ambiente Proyecto
Mi grupo y yo hicimos un PSA sobre los responsibilidades de los gentes en Filadelfia por su medio ambiente. Escribimos los asuntos con the el medio ambiente y solucciones por esos que necesitan hacer.
Por crear el PSA, la cosa más importante que aprendí fue los etapas pequeñas de gentes pueden ayudar mas. Tambien, tomando la publicá consciente de los asuntos pasando que un PSA es divertido y agradable.
Me gusta el PSA de mi group porque trabajamos duro en este! Nuestra video tiene ejemplos comicos pero bien por los gentes hacer por el medio ambiente. Y mas que nada, tenemos mucho divertido.
Si pudiera hacer el proyecto otra vez, yo cambiaría los asuntos porque tendriamos mas solucciones y un video differente. Quiero que explorar unos ideas differentes y veo donde yo iria con es.
Por crear el PSA, la cosa más importante que aprendí fue los etapas pequeñas de gentes pueden ayudar mas. Tambien, tomando la publicá consciente de los asuntos pasando que un PSA es divertido y agradable.
Me gusta el PSA de mi group porque trabajamos duro en este! Nuestra video tiene ejemplos comicos pero bien por los gentes hacer por el medio ambiente. Y mas que nada, tenemos mucho divertido.
Si pudiera hacer el proyecto otra vez, yo cambiaría los asuntos porque tendriamos mas solucciones y un video differente. Quiero que explorar unos ideas differentes y veo donde yo iria con es.
http://scienceleadership.org/blog/Espanol_3_BMQ2-Ssapp_y_Awallace
El Reflexion de PSA
Mi grupo y yo hicimos un PSA sobre los vecindades malos. Mas specifica, el vandalismo y grafiti. Las cosas importantes yo aprendí son uso el subjuntivo y la importancia de analizamos cómo nosotros, cuando estudiantes, pudieron mejorar nuestros ciudad. Me gusta nuestros PSA porque es sencillo todavía efectivo.Si pudiera hacer el proyecto otra vez, yo pudiera añadir más estadísticas.
Mi reflexion
Mi groupo y yo hicimis un PSA sobre es reciclar en la Filadelfia. Por crear el PSA, la cosa más importante que aprendi fue es importante de reciclar. Me gusta el PSA de mi groupo porque mi groupo es trabajando colaborar. Si pudiera hacer el proyecto otra vez,yo combiaria mas video.
Genuinely Gorgeous
Bach Tong and Natalie Sanchez
There are many things we could have changed about our BM. A French poet and critic Paul Valerie once said: “A poem is never finished, only abandoned.” We, as always, abandon our BM because of deadlines and timelines, and we feel that if we could have more reflective periods to re-think and modify our products, we could develop a more in-depth message. It is hard to know when it's the right time to abandon our project, since the BM is a one-time deal. We tend to rush toward it at the end of the quarter. In terms of our message and direction, our BM would have a much sharper analysis if we would have focused on one specific aspect of beauty, such as body type, spirit, hair, outfit (consumerism), etc. Such messages would be easier to understand, as well as ignite a deeper level of thinking from there to challenge the norm of beauty. On the other hand, we spent a large amount of time strategizing, which is pivotal. However, hands-on time of taking pictures plays an equal role in shaping the final product, as it gives the experience to our theoretical intention, and therefore it assists the delivery of our message. In term of logistic, this BM was assigned during a relatively busy time, along with other deadlines (College Applications, Scholarships, Other BMs, Capstone proposals, etc.) Therefore it did not get as much attention as it deserved. Therefore, as always, there should have been a smarter balance of effort into the process, and a smarter plan for it to match our work capacity.
The Product that Bach and I are selling is not tangible. We are “selling” the idea of raw and genuine beauty. Through our print ads we are trying to retrain our audience’s eye to look at beauty differently than the way it is portrayed in today’s ads. With our ads, we want to redefine what beauty means, essentially. We want to stop people from thinking that you have to be a certain shape, age, and color to be considered beautiful.
We do not have a specific intended audience. We are making these ads for every American’s attention. Every American, in some way or another, has been affected by this plague that is media. It has infiltrated the way they think about beauty and, consequently, acceptance. It is the “perfect figure” that is so often sold through print ads in magazines that drive young women to physically harm their bodies, young men to committing reckless behavior in order to gain acceptance from their male peers, and so many American citizens to develop low self esteem. Americans spend tons of money daily buying products for hair growth, wrinkles, weight loss, and hair removal just to reach this physically impossible state of aesthetic “beauty.” This is why we are targeting all Americans; we are all guilty of wishing to modify our bodies in some way or another.
Our ads reach the audience through its relatable characters, by taking daily raw activities and ordinary faces to challenge the norm of beauty, which is marginalized within framing definitions by mass media. Such vehicle also carries our message of rethinking beauty.Español 3 BMQ2 / Ssapp y Awallace
By: Amanda Millatt, Sasha Sapp y Aja Wallace.
