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The process of creating our campaign wasn't the hard part. Lexy and I originally started it with a real simplicity, we were bored, and we had some good ideas. After the initial idea and the proposal of the idea, we stuck with the same general goals on what we wanted to do and how we wanted to do it. We came up with ideas on how to promote our campaign to shop owners (who were our original target audience) we wanted to get it out that all teenagers weren't bad and that we needed things to do. We thought about putting posters up near these places who banned teenagers, but we didn't really have a way to get them to listen to what we had to say. That in itself was a challenge that we couldn't seem to overcome. Our ideas were ok but they weren't anything that would make people listen, and they certainly weren't something that would change shop owner's and adults minds. About halfway through trying to come up with better ideas, we thought about changing our target audience, which in itself would sort of change our campaign. Instead of targeting the adults, we'd target the teens, and instead of promoting more places to let us in, promoting already established events and places for teens to go. We came up with the idea for a sort of database website, something that would have all of the upcoming events for teens to go to, places like south street to hang out and things like that. We wanted teenagers to know that there are things for them to do, if they just look for them. 

We created a website and put links in the sidebar to places like the Theatre of The Living Arts on SouthStreet. Free summer concerts, the electric run, and other events that teens could go to. I created posters with a slogan that Willie came up with (you should get out more). I kept them simple while still attention grabbing. I put them around school, around the city, and also around my own neighborhood. Willie made videos and Lexy created the website. We worked well considering we had changed our entire campaign in the middle. Since we did that, another one of our challenges was getting our stuff out into the world. Since we didn't have much time to leave it up, not as many people saw them and visited our website as we would've hoped, but we still did good for the time that we had. We didn't real assign each other any roles, we kind of just took on the ones we wanted and threw out ideas to help each other along the way. It really was a collaborative effort to get this done and I'm happy with what we've accomplished. 

When we were first assigned the project our group brainstormed different ways to get information across about our topic. We wanted people to know how important we thought dropping out was and try and persuade people not to make that decision. Dropping out is a problem a lot of people face whether it be when deciding to go, not to go or during their admittance. 

We decided that we should distribute the work as equally as possible . My group members were Robert, Joshua and Aazimah and we all had a similar outlook on how we should get information across. We are all avid users of social networks and know that information spreads across them like wildfire. So, our first step was creating a twitter page that we could use to spread tidbits of information to our followers. We did a lot of research at the beginning of the project so we decided to use that information and anything we found later on the twitter page. 

We figured we needed to reach College students personally though so we decided to make a college visit to inform them. How could we as high school students teach college students though ? We figured there’s no time to talk to everyone so maybe a message that they could pass on to a friend would be better. That’s when the flyer idea arose and we decorated it with college paraphernalia and a few college dropout facts that we thought were important. We also created a poster that we put up near their campus which we think received good critique. It was also very simple and straight to the point that dropping out doesn’t lead to good things, but instead financial difficulties.

We created a video that was more of a pro and con illustration of dropping out. It portrayed a successful finisher of college and an unsuccessful drop out. The video was short and to the point. We figured instead of beating around the bush and just throwing information at people in a video we should just show two possible options. Simple yet possibly effective, because no one wants to be on the down side of a situation , so people would be pushed to stay in school. 

Overall i think our components were effective as a whole. Separately our twitter page was one of the most successful components because we gained a lot of followers which meant people must have liked the page and the information given. Our video wasn’t that much of a success because of the technical difficulties and the same for the flyers because not many students wanted to stop and receive one. The Poster was believed to receive good critique because it was simple and people looked and made comments. 

https://sites.google.com/a/scienceleadership.org/iran-and-the-mdgs/

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After our groups were told what their topic was, my group decided to break up the work into four’s. Ayoola and Tiege worked on the website, Vannary worked on the brochure, Ethan worked on the T-Shirt and I worked on the song. at first it took us a while to come up with the ideas to use to capture our audience, our audience were the parents of the children. We felt that we could reach the parents through the children and once the children are hooked the parents have no choice to look up what their kids are talking about.

Since I had to create a song, I had to come up with an idea first. Which was really hard because I didn’t know where to start. At first, I wrote a song that listed fast food restaurants and spelled out Obesity. That song was horrible, so what I did next was went home and watched the Beyonce video where the kids and her are dancing in the lunchroom. After that I started to write and an idea popped into my head.

So with that Idea, I created Get up and Move. After the classed listen to the song, some people said it was pretty corny but I felt like at least you heard the message get across. Other people told me that they thought the song was good because they understood what I was getting at and they got the message just like that. 

I liked working with my group because everything flowed together. Even though we didn’t together 100% of the time, I felt as if we presented what we knew, what we learned and what we felt would grab the attention of the children’s parents. 

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Our group decided that we wanted to raise awareness about teen pregnancy in Philadelphia. We wanted to show how teen pregnancy is a big issue within the philadelphia communities. Teen pregnancy is a societal problem, personal problem, and family problem. 

My group members are Helen, Shannon, Jeffery, Micael R, and myself. When coming up with ideas on how to get our problem known and acknowledged around the school we wanted to see different ways that would not only be seen/ heard but be beneficial. When I was creating the posters my first thought was to post posters around the school with facts about teen pregnancy. Though knowing statics would be great we thought that they would be too boring for people to read. So we came up with the idea of posting different picture on a poster and then stating a quick sentence that would leave the readers with a quick thought.

We split our group into different sections that people will be in charged for. Helen, Shannon and I were in charge of creating/designing the posters that would be that hung up around the school. Jeffery is in charge of creating a twitter account in which he will post different topics, and facts about teen pregnancy and Jeffery was in charge of finding a website that resulted back to teen pregnancy and creating a QR code for it. 

When working with my group members about what would be in the poster seemed to be the most challenging aspect of our project. Finding away to be different, amusing, but serious was a little difficult for us to come up with. Although this part took us a day or too to work over, we finally came up with away that would be beneficial to our viewers. I enjoyed working with my group and I think we did a great job pulling everything together.