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​My product is the 2012 Chevrolet Camaro. My message for my product is to persuade audience to buy a vehicle that promotes the many values of having a sport car. My intended audience are males, of any age range, determined to drive a fast and stylish car. I think it is an effective way to reach my audience because it uses pop culture phenomenon "Taylor Gang" to persuade buyers to join a subliminal bandwagon. 

My overall idea is to get people living in different parts of Philadelphia to learn about the history of their neighborhood and learn more about the people in their neighborhood. My intended audience are people in different regions of philadelphia. I think this is an effective way to reach my audience because it will be very visible and it will be giving information about an area that they are semi-familiar with . If I were to do this project again, I would pick a way to create the ad in a more appealing way. 

 Dennis Mawson, full final version. Click the image to download.

My product is the commercial for the documentary I am making for the non-profit organization called Phresh Philadelphia. Because of what Phresh Philly stands for (neighborhood cleanup and community empowerment) I decided to record what my neighborhood looked like on my way to school.

My intended audience would be the people of the community, so they can open their eyes to what is going on. The city is in shambles outside of center city, and folks who reside in the center city area, believe Philadelphia is fine. A news report video I saw did nothing but prove the ignorance of the people in Philadelphia, especially those people whom aren't living in these impoverished areas.

I believe this commercial was a great way to get to people to start off. The second one would reach the audience in a different way, but this is more of a "can you see it?" type of commercial. I wanted to go for something new, and not the typical commercial that you would normally see. If I were to do this again, I would definitely figure out that I couldn't use Final Cut a little earlier. I spent some precious time figuring that out before I switched to using iMovie. If I would have known that sooner, I would have definitely created both commercials to share at this time.

The product I sold for this project is snake oil, the thing people peddled back in the wild west, claiming it to have potency in curing all sorts of ailments. My snake oil is supposedly completely sincere, and the message is that it has a potency beyond all else. I wrote several ads aimed at several groups of people, and I hope that I hit everyone. I used print ads and a radio ad, and I believe these are effective because the immediate impact is greater. If I did this again, I would probably actually make a video ad, or maybe several radio ads, I just feel like I could've done a bit more.

By Henry Yam and Michael Dea

The aim of our advertising campaign was to promote the use of paper books as opposed to ebook readers such as the Kindle and Nook because we felt that they are superior to such devices. This idea comes from their being able to be lent to others without a major risk of losing an expensive device, their ability to go anywhere without financial risk, etc. The message we hope to convey through our four posters was to get people to use actual books rather than ebook readers such as the Kindle or Nook. The intended audience of our ad campaign is people ranging from early high school onward. This is believed to be an effective means by which to convey our message to our audience because it can be put into magazines or online. Furthermore, it is rather out of the ordinary for people of a younger age because they are not like the normal motion ads that are displayed online and almost everywhere.
If we were to do this project again, most likely we would change the kind of people we included in our ads. Instead of using historical figures, we would implement more contemporary people whom many more would recognize with relative ease. In addition to this, the implementation of quotes from such people about reading would most likely increase the effectiveness of the ad by showing a kind of "endorsement" of the product.

Mi grupo y yo hicimos un PSA sobre el Schuylkill río contaminación y . Por crear el PSA, la cosa mas importante que aprendemos fui gallons en Schuykill y los botellas en la rio. Me gusta el PSA de mi grupo porque el es muy bonita y tienes muchas information!

TJ Nicolella, Amber Altomare

Click HERE to view our documentary or watch below

Our documentary outlines some of the confusion and different interpretations of the 4th amendment and how that causes more problems than it solves.

          ​Amber and I chose this topic because it was something that has been coming up a lot in news these days. There have been stories of search and seizure incidents around Philadelphia and in places like airports and train stations. This topic even relates to me in some ways. Every weekend, if me or other people are outside past ten o'clock, cops will stop us and ask to search the bags we are carrying without giving us an explanation why. This project was great because it allowed us to be creative and make a video that explores different parts of the amendment that we wanted a provision for. Each person that looked into the same amendment had a very different outlook on the outlines of that amendment and talked about different things within it. The most challenging part was the editing of the video and finding actual C-Span clips that made sense for my video. The most interesting fact that I found when researching the fourth amendment was that I had the right to refuse searches if they breach my fourth amendment rights. There really needs to be no improvement to the project, but maybe add some checkpoints throughout the duration of the benchmark.
          We ran into trouble when attempting to find C-Span footage that would work well with our video because a lot of the downloadable footage was composed of two people debating with a moderator talking between them. Some things that went well include our ability to outline a valid problem within the amendment and how it could be interpreted in many different ways by different people. If I had to do this project again I would start much earlier than I did. I would also film some interviews about the topic of interest. Throughout this process, I learned that much of the language in the constitution is left to be determined differently by courts and in some cases is very outdated by today's standards.

 

La Introducción:

Hicimos un PSA sobre el litro en Filadelfia. Es un asusnto importante a nosotros porque la gente necesitan sabemos. Esperamos que el público de Filadelfia yo dudo que reciclar y tiren la basuran

De'Lesha Jackson and Jasmine Gladden "freedom of speech"

Personally I chose this topic because it was honestly the first thing that came to mind. Normally it would take me awhile to figure out what exactly I wanted to use as my topic but it was the first article of the constitution so it was sort of right there. The thing I enjoyed about this project was the fact that I didn't have to be in the video and it was fun to hear what people had to say about why freedom of speech was important to them. Although it was difficult incorporating the C-SPAN video because they didn't really connect with what we were saying but we made it work. The quotes that we used were really interesting to because not only were they true but they sort of gave me a different perspective to look at. I think if we had more views and interviewed more people the video would have been better because there would have been a better range.

Me and my partner didn't really run into problems once we got passed how to convert our video to post it and how to download the C-SPAN video it was smooth sailing. Overall, the project went pretty well I haven o complaints but like I said if I had to do it over I would have interviewed more people and maybe make the final more interesting to look at with music maybe. I learned that not everyone values their freedom of speech and not everyone knows why it's important to them it just kind of is.

Mi grupo y yo hicimos un PSA sobre reciclen en la cuidad de Filadelfia. 

Por crear el PSA, la cosa más importante que aprendí fue el reciclaje es fácil para todos los gentes hacer. 

Me gusta el PSA de mi grupo porque nosotros tenemos mucho diversión con grabación. 

Si pudiera hacer el proyecto otra vez, yo cambiaría escenario de PSA grabación. 

​Mi grupo y yo hicimos un PSA sobre reciclar. Por crear el PSA, la cosa más importante que aprendí fue programa de reciclar es muy posible en la escuela. Me gusta el PSA de mi group porque muy información en el PSA y mucho trabajo para el group. Si pudiera hacer el proyecto otra vez, yo cambiaría nana, me gusta el proyecto! (: 

Yes, I think it was a good project for the class and the time of the year. Its a fun BM and very helpful to learning how to use the spanish we have just learned. 

Blase Biello
Kern Clarke
Ian McClendon

*click thumbnail to start documentary*


I worked with Kern & Ian on my Q2 Benchmark which was the 2012 CSPAN Studentcam Documentary. We decided to chose the topic of civil liberties in the digital age because we thought this topic was the most related to us because of the amount of technology we use throughout the day. We use every piece of technology stated in the video; calls/texts/email/twitter/facebook/etc so it hits home for us the hardest. 
I liked the fact that we had the freedom to virtually create any kind of documentary we wanted and fill it with any information that we felt necessary/wanted. The most challenging part of the whole video was probably putting all of the clips together in an effective way that would keep the audience entertained whilst informing them at the same time. The most interesting fact that I learned was that the gov't has the ability to monitor our calls/texts without our consent. This project could be improved if we added in more narration, I think; but for the most part - the interviews of students helped sum up all of our opinions because most of their opinions were the same, 'we want our privacy'. We didn't really run into trouble anywhere with this project, I think with a three person group, everything went really smoothly. 
I think the use of multiple interviews as well as narration went well with this project. It added a bunch of layers for the audience to completely grasp the topic at hand. Also, I think the different B-Roll footage helped make it a solid documentary. If we had to do it all over again, I don't think we would really do anything differently, maybe add a couple more people to the interviews; but I think we had enough to be effective. Overall, I'm satisfied with our execution of our plan/process as well as with the final documentary. I learned many things about the privacy of our technology; as well as how many of my fellow students feel about their technology and privacy rights. Overall, this was a really nice project to tackle digital rights and privacy and inform everyone out there on our topic, effectively.