My group's campaign topic was teen pregnancy. I think we worked pretty well together in all. Isabela and I did a majority of the work. I was in charge of getting information for the social networks as well as creating the pictures for the pages. I also wrote two of the components for the proposal paper. Initially I was in charge of the info for the social networks, pictures and the facebook page I also came up with the catchphrase for the groups campaign “Worth the Weight?”. Later on into the project as I was ready to create the Facebook Page, Dalena decided that she would make the Facebook Page. This was a little bit of a problem because I had already fund and made all of the contents for the page. I let her make the Facebook page, but Isabela and I were also the ones who promoted the video and the Facebook Page. I also added extra information onto the facebook page because I thought we needed more. As I was doing all of this Isabela was busy putting together the PSA, this consisted of filming, recording and also finding extra information that nobody would really know.
The catchphrase “Worth the weight?” was used in many of the photos that I made for the social networking sites. This catchphrase makes people think. It is saying “Is having sex worth the weight of a child (physically, mentally and emotionally)” as well as “It is worth the wait to have sex.” Also in the PSA that Isabela made she tried to incorporate little bit of everything. Early on the group decided that it was important to make sure to address adults and make them aware of what they can do, as well as teens and how to protect themselves. Isabela included the surprising facts about teen pregnancy, and then went on to talk about the ways it can be prevented. The group also decided that the PSA should not be too serious, that is should be informational, eye catching and funny at the same time. I think that Isabela did a great job of incorporating all of these aspects.
Dalena and Sterling were in charge of our social media, and promoting them. Personally I think that the two could have done a little more to help provide information and statistics because they had this topic before. These were two simple jobs because Isabela and I had already found tons of things that could have been put on the sites. It was the job of these two to promote the Facebook, Twitter and as a bonus the PSA. Isabela and I ended up doing this instead of Dalena for the Facebook. Sterling, on the other hand, promoted the Twitter as much as he could because I myself do not have a twitter. So I was not able to help him. Besides this problem in the process of our campaign I think that we worked hard and well together. In the end I am actually very proud of our campaign. I think that we did a good job of informing people about teen pregnancy and how it can change not only the teens life, but the life of the people around them.
The process of creating our campaign wasn't the hard part. Lexy and I originally started it with a real simplicity, we were bored, and we had some good ideas. After the initial idea and the proposal of the idea, we stuck with the same general goals on what we wanted to do and how we wanted to do it. We came up with ideas on how to promote our campaign to shop owners (who were our original target audience) we wanted to get it out that all teenagers weren't bad and that we needed things to do. We thought about putting posters up near these places who banned teenagers, but we didn't really have a way to get them to listen to what we had to say. That in itself was a challenge that we couldn't seem to overcome. Our ideas were ok but they weren't anything that would make people listen, and they certainly weren't something that would change shop owner's and adults minds. About halfway through trying to come up with better ideas, we thought about changing our target audience, which in itself would sort of change our campaign. Instead of targeting the adults, we'd target the teens, and instead of promoting more places to let us in, promoting already established events and places for teens to go. We came up with the idea for a sort of database website, something that would have all of the upcoming events for teens to go to, places like south street to hang out and things like that. We wanted teenagers to know that there are things for them to do, if they just look for them.
We created a website and put links in the sidebar to places like the Theatre of The Living Arts on SouthStreet. Free summer concerts, the electric run, and other events that teens could go to. I created posters with a slogan that Willie came up with (you should get out more). I kept them simple while still attention grabbing. I put them around school, around the city, and also around my own neighborhood. Willie made videos and Lexy created the website. We worked well considering we had changed our entire campaign in the middle. Since we did that, another one of our challenges was getting our stuff out into the world. Since we didn't have much time to leave it up, not as many people saw them and visited our website as we would've hoped, but we still did good for the time that we had. We didn't real assign each other any roles, we kind of just took on the ones we wanted and threw out ideas to help each other along the way. It really was a collaborative effort to get this done and I'm happy with what we've accomplished.
When we were first assigned the project our group brainstormed different ways to get information across about our topic. We wanted people to know how important we thought dropping out was and try and persuade people not to make that decision. Dropping out is a problem a lot of people face whether it be when deciding to go, not to go or during their admittance.
We decided that we should distribute the work as equally as possible . My group members were Robert, Joshua and Aazimah and we all had a similar outlook on how we should get information across. We are all avid users of social networks and know that information spreads across them like wildfire. So, our first step was creating a twitter page that we could use to spread tidbits of information to our followers. We did a lot of research at the beginning of the project so we decided to use that information and anything we found later on the twitter page.
We figured we needed to reach College students personally though so we decided to make a college visit to inform them. How could we as high school students teach college students though ? We figured there’s no time to talk to everyone so maybe a message that they could pass on to a friend would be better. That’s when the flyer idea arose and we decorated it with college paraphernalia and a few college dropout facts that we thought were important. We also created a poster that we put up near their campus which we think received good critique. It was also very simple and straight to the point that dropping out doesn’t lead to good things, but instead financial difficulties.
We created a video that was more of a pro and con illustration of dropping out. It portrayed a successful finisher of college and an unsuccessful drop out. The video was short and to the point. We figured instead of beating around the bush and just throwing information at people in a video we should just show two possible options. Simple yet possibly effective, because no one wants to be on the down side of a situation , so people would be pushed to stay in school.
Overall i think our components were effective as a whole. Separately our twitter page was one of the most successful components because we gained a lot of followers which meant people must have liked the page and the information given. Our video wasn’t that much of a success because of the technical difficulties and the same for the flyers because not many students wanted to stop and receive one. The Poster was believed to receive good critique because it was simple and people looked and made comments.