The purpose of restaurant designers are to create a foundational design meant to draw in potential customers. The key to a successful restaurant is the use of subtle tricks and psychologically researched design choices made to attract clientele and keep them coming back. Restaurants have three main areas that the customer experiences and needs to be perfect. The most important is the menu, followed by the restaurant appearance, and finally the physical layout. Each of these three parts are vital to a restaurant's potential for success because they all work together to create the perfect image to draw in future customers.
The menu is perhaps the most important part of any restaurant. Every single restaurant has one and every visit includes one. The purpose of a menu is to tell the customer their food options and how much they cost as quickly as possible. Gregg Rapp, a professional menu engineer, has contributed to Janie Kliever’s article on the best hacks for menu design. “One of the biggest problems in menu design is that on average, a customer will only spend 1 minute and 49 seconds reading their menu (Kliever)”. For this reason, menu designers must analyze their target audience’s reading patterns. This means putting the best and most expensive dishes where the readers eyes will pass over the most. Menu designers have to understand the clients’ strongest menu choices and most expensive items, so they can place those choices at the tops and bottoms of food lists, because that is statistically where our eyes read the most. Another very important part of the design is the theme of the menu, which must adhere to the same concept as the restaurant for aesthetic purposes. Finally, the designers will sprinkle in some sneaky psychologically appealing tricks to keep the customer looking at the expensive menu items. One will notice almost every single good restaurant does this through arrows and ribbons, extremely appetizing images of the food, and highlighting the most or second most expensive thing on the menu to make is seem better than the others and worth the buy. Every feature of the menu designed in this fashion to promote the restaurant. All of these ingredients collage together for the ideal menu in any restaurant employing these methods.
The arguably second most important part of a successful restaurant is the restaurant appearance. This includes lighting, wallpaper, the materials, the color scheme, and more. According to Tom Strother, a co-founder of an established interior design firm, the most important aspect of restaurant appearance is the lighting. “...It has to be soft and flattering to make guests feel comfortable so that they are confident and relaxed and enjoy their stay in the restaurant. We tend to do this through soft ambient lighting to complement the more targeted architectural lighting and also to suit the time of day. (Gander).” Different basic lighting techniques have different psychological effects on any customer. This reaction can actually be tested and then applied in different settings through mass experimentation. What one does is test 100 volunteers with different stimuli and have them rate them. This creates a clear percentage of how popular the stimuli is. The psychological reaction to different stimulants works with wallpaper, furniture comfort level, testing restaurant impressions, etc. All of the restaurant appearance choices are considered when constructing the restaurant.
The last, but not least major aspect of restaurant design is the physical layout. This is how the tables, chairs, restroom, kitchen, host/hostess stand, and basically anything decorative are arranged. Chris LaBan, a professional restaurant critic, includes a description of one great example of a random restaurant showing how the physical layout influences a customer's perception. “With sleek glass walls folded up for al fresco dining and an airy dining room outfitted in woody Nordic chic, this ambitious corner restaurant-bar in West Philly's new Study boutique hotel gives University City a handsome all-purpose destination for a stylish New American meal.” The way that every part of the restaurant looks gives the restaurant something of a theme. In this case, the theme was New American or modern eating. This restaurant categorizing is very important for customers because they have options, and they like those options to be clear. Physical layout dictates the atmosphere of the restaurant.When a restaurant becomes their favorite, remember that the reason for it may not just be the food. Every restaurant owner makes their business design to attract clientele. Without perfecting the menu, restaurant appearance, and physical layout of their eatery, there will be no successful restaurant. If customers stopped to think about it, they would realize that the attraction within popular restaurants does not just involve quality food, but practically everything they encounter as soon as they open the door. The magic secret behind the scenes is psychology, which may make one think twice about what it really is that one likes about a favorite restaurant.
Final Artist’s Statement
I made three art pieces this quarter. The first one was a ceiling tile painting. I used acrylic paint to create it and a number of different brushes. My final product was an image of a lizard and croissants. The process for the ceiling tile was long and stretched over a bunch of class periods. First, I sketched out a bunch of ideas on paper, making sure they were to scale. In order to reach my final design, combined two of my initial ideas into one. I chose the lizard and croissant design because I draw lizards a lot and I wanted to do one large scale, and because croissants are one of my favorite things to eat. Then I prepped my tile with a background, a pink and blue gradient. Now I had my final design, I opted to use that as a guide but draw the sketch directly on the panel in pencil without using the projector. This was partly because I was a little short on time. Then I completed the painting over two class periods. I really had to squeeze it in, unfortunately, and I feel like I could’ve done a lot better. Overall, I really like working with acrylics because they paint on quite smooth but they’re not thin either, and they’re really nice for mixing.
My second piece was my fall wall hanging, and I made a bunch of paper characters hanging from a metal rod. We had about two weeks to do it, and I really feel like I maximized that time. When we got the assignment, I knew immediately what I wanted to do. I started up drawing my characters with pencil, inked that in with pen, and finally colored with markers. Then I cut them out, glued them to construction paper backing, taped them to string, and tied the string around a painted dowel. I really love halloween so my characters were all spooky creatures. I really liked this assignment because I could incorporate my drawing style and the sort of thing I like to draw. It was also done in one of my favorite mediums, marker. If I had more time I would’ve put the drawings on both sides so when the strings made them spin around it wouldn’t be a problem.
My third piece was my self portrait. We had a lot of time for this but I’m not sure I really maximized it. I made a couple of little sketches based on photos of me to get what I wanted it to look like, and then began to draw in pencil on the big paper. Pencil’s not my favorite medium because I feel like it is pretty annoying to get a dramatic difference in value out of it. My portrait includes a bunch of plants to really fill up the paper, and I really like the look of it. If I had given myself more time, I would’ve made the portrait more accurate, it looks more like my mom more than it does me.
During this first quarter we eased into advanced art with three diverse assignments. I was extremely excited about the first assignment, which was to design and paint your own ceiling tile that would be hung up in the school. For my tile I decided to put a bible verse, I also wanted to incorporate my middle name which is Beloved. So I chose the Song of Solomon 6:3, “I am my beloved’s and my beloved is mine”. The to accent the piece I decided to put some of my favorite flowers: hibiscus. For the second assignment we had to design a fall wall hanging. I admit that I did not use all of my studio time to my advantage during this assignment. I did however have an idea of what tool I wanted to use to complete this piece. I had seen some art done on youtube where an artist used paper and stacked it on top of each other make an image. For my wall hanging I wanted to reflect something that reminded me of fall, for me that is sweet potato pie. So I used various shades of paper to make a pie. For the third assignment of the quarter we had to compose a self portrait. I think that this was the assignment that I was the most nervous about, because it had to look like something specific. I think that I took the most time actually drawing my face because I didn’t want to trace it. Then I made the decision to paint my portrait because I thought that it would be easier to make the colors that resembled my hair and skin color. All and all I think that this was a very successful quarter and I am proud of my work.
The first assignment we did this quarter was ceiling tiles. I chose to use Kyrie Irving’s logo as my ceiling tile because he is one of my favorite basketball players, he is arguably the best point guard in the whole NBA. I chose the color scheme of green and white because he was recently traded to the Boston Celtics. I have always been curious about splatter paint and how to properly do it. Ms. Hull always pushes us to do more or to at least try to make the assignment, so I decided why not just try splatter paint. I was very proud of my end result because it came out exactly how I pictured it in my head.
My second assignment was a fall wall hang. Since most people in the class were choosing to do things that were thanksgiving themed, I chose to go with the Halloween theme. I began brainstorming about what I should do. Then I decided to draw a bat because that relates to Halloween and they are one of my favorite animals. So I drew a bat but it was clearly not enough. So I drew a giant red moon because I felt like that would add a scary aspect to it. The moon took me forever to fully color and I didn’t get the grade that I wanted on this assignment. It kind of discouraged me and I felt like I got that grade because I just wasn’t as talented as other kids when it came down to arts and crafts.
The third assignment was a self portrait and I had a really bad start to this assignment because I could not even draw my head the way I truly wanted to. So I ended up tracing the oval for my head and then free handed everything else. We had more time on this project than any other assignment and I still had to work on it outside of the class, I had to come in during my lunch and take it home. Just to make sure it was done on time. I was very surprised with the final product because I did not know I was capable of doing that kind of work. I was very happy with myself portrait.
One of the things that all people have in common is that we have blood flowing through our veins. And like most parts of the human anatomy, there are various blood disorders and mutations. One of these mutations is sickle cell anemia. Sickle cell anemia is a genetic disorder where red blood cells in the body are misshapen. Because of their shape, they cause blockages in veins and arteries the blockages in these blood vessels cause severe pain throughout the body. I was born with sickle cell and throughout my life, it has put things in perspective for me while also acting as a deterrent for different activities and experiences. In short, sickle cell sorta sucks, and since infancy, I had been used to spending periods of time in the hospital.
Truthfully I am lucky to go to a hospital like CHOP (Children's Hospital of Philadelphia). When I was younger I used to love going to the hospital and didn’t want to leave. The hospital building is very large, comprising of multiple units focusing on various ologies. But as a kid, it seems more like toy shop than any other hospital I have seen. In every room, there were (and still are) TVs with cable, PlayStation 2’s, speedy Wi-Fi, playrooms filled with board games and toys, and a marble machine in the hospital’s lobby. It was probably one of the best places to be while in pain, but it is still a hospital. Some things will always be the way they are, water will always be wet and hospitals will always be depressing. The hospital became less and less appealing as I grew up. I started to tolerate the painkillers they gave me, so I would be in pain while high. I would have to catch up on schoolwork after leaving the hospital and miss out on different experiences and opportunities. But the hospital had given me the chance to create new experiences.
Last summer I had been given the chance to go to the hole in the wall gang camp for the first time. A camp founded by Paul Newman. The camp is in the middle of the woods in northeast Connecticut near Massachusetts. It is a place is for kids with various diseases and illnesses. Some kids are survivors of life-threatening illnesses and some are their siblings. I’d heard stories about the camp from kids I knew from the hospital so I was excited to go, but I was still a little nervous. The bus to get to camp left around 6am and was a 6-hour ride. Once we reached the campsite we saw our counselors outside our cabins singing and dancing.
The bus had emptied by cabin and my cabin was the second to last to empty out the bus. We’d entered the cabin and unpacked and greeted each other. Outside people were throwing frisbees, running around and blasting music out on speakers. During the day, all of the counselors did their best to make us feel welcome and comfortable, but I still felt a little stifled.The camp is technology free, and at home, I had always been listening to music 24/7. I literally fell asleep with earbuds, so not being able to listen my to music was the one thing that bothered me. The next day, our cabin had gone to the camp’s boathouse that overlooked a huge lake. Our counselors ask if we had wanted to fish or boat. A kid named Luis and I both wanted to paddleboat, so our counselor Kerwin took us along with his speaker. I remember asking “Do we have to listen to censored music?” he simply replied “Nah, I don’t care. As long as you don’t tell anybody.” me and Luis were both ecstatic. We spent our time on the paddle boat sharing music talking and talking about living with sickle cell (which we all had).I still keep in touch with Luis And Kerwin's probably the reason I'd like to be a counselor. Being on that boat had made me feel more comfortable and had given me two people to talk to who could relate to my problems.
Throughout this first quarter of senior year I have worked on four time consuming projects. I have painted a ceiling tile, designed a fall wall hanging, created a self portrait of myself, and I have designed a fruit/vegetable watercolor painting. I have struggled but still was able to accomplish each project each time learning new tactics.
I have learned how to go further with my art. Detail is important and it’s an essential in most art pieces. With detail I have gone further by adding shadows, lighting and different textures on each of my artwork pieces. At first I was struggling to do these things but with a little help and some extra practice I was able to pick up on the skill and be successful with it.
I also learned how important “patience” is. Patience is so important because you need a lot of it when you are completing any art work. You need patience because everything takes time and if you don’t take your time you will never have a good final product. Once I learned the key to patience my artwork began to look much better.
During our pieces I used color pencils, water color, water color paper, and paint. All of these materials were used when creating my projects. Each project I used different materials some that I worked with before others new. I had fun with new materials because it is new and I like trying new things sometimes.
My favorite artwork piece would have to be my self portrait. At first I didn’t like this project but as I sat and thought about it I have began to like it more and more. I like the project because it took me the most time and I helped me with discipline. When you take your time it makes the artwork look even better and it shows discipline because it shows that you had the focus and patience to complete the project. If I were to do this project again I would probably add even more lights and darks than I already used. I would also find a picture of myself involving more detail then the picture i had used.
I painted a wall tile, and made a fall wall hanging and a self portrait using colored pencils. I painted the tile with a purple dragon with a black eye and a dark blue background. This is actually a version of a doodle I like to do. The only two differences is that the tail does not usually curl like it does on the tile, and the eye is blue in the doodle. For the fall wall hanging, I drew two leaves falling through the air. The background is light blue, which symbolizes the sky. The self portrait was particularly difficult to figure out. I do not consider myself to be good at drawing people, so I decided to go for a style similar to the kind seen in Japanese animation, or anime. The pink on my face, just below the eyes, is supposed to be blush. The variety of different colors I used in the background of the self portrait is purely a result of me running out of colored pencils.
My main process of arting starts with me making a rough draft of the art in my sketchbook, and then making the good copy on a separate piece of paper. I developed this method during this art course. I spend most of the time in class working on my art, unless I felt I had nothing to do. This mainly happened on the last days of work, since I did not want to get too much of a head start on the next assignment. I usually like all art materials the same, but I prefer colored pencils over crayons, because I like the way art made by colored pencils look.
I learned that when more time is spent on the artwork, the final product will turn out better. Before, I did not consider myself good at art, but the art I have done before was always done in less than an hour, compared to the four days spent on these projects. I’m a new artist, but I hope my art is good enough to be noticed.